In a statement to the New York Supreme Court, Martha Stewart’s attorneys said the Penney’s deal was crafted to avoid conflicts with the Macy’s contract, which allows the brand to sell key product categories through its own stores and direct to the consumer.
“While the JCP agreement does provide for the sale of Martha Stewart-branded items within the [Macy’s contract’s] exclusive product categories, it contemplates that those items will only be sold in distinct Marta Stewart stores,” argued Martha Stewart’s lawyers, in court papers.
Penney’s chief executive officer Ron Johnson is reshaping the chain, setting up shops-in-shop devoted to brands. Outposts for Levi’s, Arizona Jean Co. and I Jeans by Buffalo have already bowed.
Martha Stewart also has a countersuit pending against Macy’s and is going ahead with plans to start selling goods in Penney’s next year that wouldn’t violate the injunction.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)