NEW YORK — Before catching a plane to California, Guess Inc. chief executive officer Paul Marciano spent several more hours in a federal court here trying to clear his company’s name of allegations that it has been knocking off Gucci’s trademarks for decades.Guess attorney Daniel Petrocelli of O’Melveny & Myers LLP spent two hours questioning his client about the origin of his brand’s designs in response to claims made by Gucci’s legal team, which grilled Marciano Wednesday for roughly four hours.The court case, which began last week, involves allegations by Gucci that Guess and its exclusive licensee for footwear, Marc Fisher Footwear, devised a “massive scheme” to knock off Gucci product. Gucci is seeking $221 million in damages, and a permanent injunction that would keep Guess from making and selling goods that include its diamond-shaped logoed pattern, square “G” design and tri-striped motif.RELATED STORY: Guess Inc.'s Paul Marciano Testifies in Courtroom Battle >>Guess, which denies Gucci’s claims, said it takes “inspiration” from a host of brands, including Gucci, but that its designs differ.With his brother Maurice looking on, Paul Marciano painstakingly detailed the evolution of the brand’s Quattro G logo, as well as its script logo, which, according to Gucci, might “confuse” consumers as it has similar trademarks. Material to Guess’ case is either proving it developed the design first, or demonstrating that other brands have used similar designs as well.When the topic of the square “G” arose, Marciano, who was unable the previous day to prove that fashion house Givenchy used the square “G” before both Gucci and Guess, had an epiphany.“This morning, at the courthouse, we saw the square G on a handbag,” an excited Marciano said, as his lawyers displayed a photo of what appeared to be a logoed Givenchy clutch.Gucci’s lawyer looked flustered as the Guess team explained that they had snapped a photo of the purse of a woman they met that morning.“We asked permission first,” said a Guess lawyer, replying to presiding Judge Shira Scheindlin’s inquiry of the photo’s origin.“It’s a counterfeit,” said Gucci’s attorney, Louis Ederer of Arnold & Porter LLP, after inspecting the placement of the logos on the photo of the clutch.“But we asked the lady,” Marciano said. “She said it was real.”“Of course she told you that,” the judge said with a chuckle.The matter was dropped. Despite the lighter moments, the judge’s patience was running thin as lunchtime approached.Petrocelli wrapped up his examination by asking why Guess hadn’t terminated its partnership with Marc Fisher Footwear, which, in 2008, created Guess sneakers that Marciano said looked so similar to Gucci sneakers that he was “embarrassed.” Guess quickly pulled those shoes from the market.“You have to put it in perspective. Marc Fisher was a new licensee at the time,” Marciano said. “There was a learning curve…but we acted within weeks of a mistake.”Much of Marciano’s testimony centered on the history of the Guess brand, its retail locations and its iconic marketing and advertising campaigns.The case was adjourned until Monday and the trial is slated to end next week.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)