NEW YORK — Before catching a plane to California, Guess Inc. chief executive officer Paul Marciano spent several more hours in a federal court here trying to clear his company’s name of allegations that it has been knocking off Gucci’s trademarks for decades.Guess attorney Daniel Petrocelli of O’Melveny & Myers LLP spent two hours questioning his client about the origin of his brand’s designs in response to claims made by Gucci’s legal team, which grilled Marciano Wednesday for roughly four hours.The court case, which began last week, involves allegations by Gucci that Guess and its exclusive licensee for footwear, Marc Fisher Footwear, devised a “massive scheme” to knock off Gucci product. Gucci is seeking $221 million in damages, and a permanent injunction that would keep Guess from making and selling goods that include its diamond-shaped logoed pattern, square “G” design and tri-striped motif.RELATED STORY: Guess Inc.'s Paul Marciano Testifies in Courtroom Battle >>Guess, which denies Gucci’s claims, said it takes “inspiration” from a host of brands, including Gucci, but that its designs differ.With his brother Maurice looking on, Paul Marciano painstakingly detailed the evolution of the brand’s Quattro G logo, as well as its script logo, which, according to Gucci, might “confuse” consumers as it has similar trademarks. Material to Guess’ case is either proving it developed the design first, or demonstrating that other brands have used similar designs as well.When the topic of the square “G” arose, Marciano, who was unable the previous day to prove that fashion house Givenchy used the square “G” before both Gucci and Guess, had an epiphany.“This morning, at the courthouse, we saw the square G on a handbag,” an excited Marciano said, as his lawyers displayed a photo of what appeared to be a logoed Givenchy clutch.Gucci’s lawyer looked flustered as the Guess team explained that they had snapped a photo of the purse of a woman they met that morning.“We asked permission first,” said a Guess lawyer, replying to presiding Judge Shira Scheindlin’s inquiry of the photo’s origin.“It’s a counterfeit,” said Gucci’s attorney, Louis Ederer of Arnold & Porter LLP, after inspecting the placement of the logos on the photo of the clutch.“But we asked the lady,” Marciano said. “She said it was real.”“Of course she told you that,” the judge said with a chuckle.The matter was dropped. Despite the lighter moments, the judge’s patience was running thin as lunchtime approached.Petrocelli wrapped up his examination by asking why Guess hadn’t terminated its partnership with Marc Fisher Footwear, which, in 2008, created Guess sneakers that Marciano said looked so similar to Gucci sneakers that he was “embarrassed.” Guess quickly pulled those shoes from the market.“You have to put it in perspective. Marc Fisher was a new licensee at the time,” Marciano said. “There was a learning curve…but we acted within weeks of a mistake.”Much of Marciano’s testimony centered on the history of the Guess brand, its retail locations and its iconic marketing and advertising campaigns.The case was adjourned until Monday and the trial is slated to end next week.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.