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Puig Beauty & Fashion Group is throwing another hat into the crowded celebrity fragrance ring.
This story first appeared in the February 19, 2008 issue of WWD. Subscribe Today.
The Barcelona-based beauty and fashion giant has signed Grammy-winning singer Shakira to a worldwide agreement to create a signature line of beauty products, including fragrances and other personal care products.
The company also holds Antonio Banderas’ fragrance license, as well as a number of designer fragrance licenses, including Carolina Herrera and Nina Ricci.
“I am very excited to be able to express myself through another creative medium,” stated Shakira. “My feeling is that personal care and beauty should be effortless and accessible for everyone.”
The 31-year-old Colombian-born rocker will help develop the as-yet-unnamed products, from inception to completion, according to Puig. The Puig Group, which does business in more than 150 countries, will act as the sole global distributor of the products.
The songbird, when not performing, has a strong interest in philanthropy. She founded the Pies Descalzos Foundation, which operates special schools for underprivileged children in Colombia, and along with noted author Gabriel García Márquez was a founder of ALAS, which stands for America Latina en Accion Solidaria — Latin America for Solidarity. Its aim is to improve early childhood development throughout Latin America. Shakira is said to donate more than $50,000 a year to charity.