By  on July 22, 2011

Battling counterfeits on the Web could become a little tougher.

Luxury and fashion brands are still digesting a major change in Internet domain names that broadens the generic names that can be used from the current 22 to an infinite number. It means that names like “.com” or “.org” could soon be joined by ones such as “.apparel”; “.footwear”; “.handbags,” or even “.Prada” or “.PoloRalphLauren.”

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