By  on February 29, 2008

GENEVA — Two new reports from the World Intellectual Property Organization show strong increases in many fashion and beauty companies looking to protect their trademarks and inventions.

Cosmetics, textiles and apparel loom large in international trademark applications filed last year aimed at ensuring their distinct mark is protected in up to 80 countries, according to the WIPO study. It noted that a record 39,945 international trademark applications were received in 2007, included thousands covering textiles, apparel, cosmetics and footwear.

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