GENEVA — Two new reports from the World Intellectual Property Organization show strong increases in many fashion and beauty companies looking to protect their trademarks and inventions.
Cosmetics, textiles and apparel loom large in international trademark applications filed last year aimed at ensuring their distinct mark is protected in up to 80 countries, according to the WIPO study. It noted that a record 39,945 international trademark applications were received in 2007, included thousands covering textiles, apparel, cosmetics and footwear.
Top filers in the classification covering essential oils, perfumes and cosmetics included Henkel, Beiersdorf and Coty of Germany, L'Oréal of France and U.S.-based Beautybank. In textiles and apparel, top filers of international applications included China's Zhejiang Elegant Prosper Garment and Guangzhou Panyu South Start Co., Toyo Boseki of Japan and Germany's TUI.
Products in which companies sought broad international protection in textiles and apparel ranged from leather clothing, coats, bras, corsets and suspenders to bathrobes, cotton fabrics, embroidery and bedclothes.
A separate WIPO study on patent applications had the U.S. retaining its lead with a 2.6 percent increase in filings to 52,250, representing 33.5 percent of the world total. But the study also shows that Asian economies are challenging the dominance of rich industrialized nations in areas of technology and manufacturing processes.
In 2007, a record 156,100 international patent applications were filed worldwide, up 4.7 percent from 2006 under WIPO's Patent Cooperation Treaty, which administers a 138-member accord that allows for inventors and industry to obtain patent protection in multiple countries.
The applications last year were in hundreds of fields, but about 13,920, or 9.3 percent, were filed in pharmaceuticals and cosmetics, and 5,312, or 10.3 percent, in materials processing textiles and paper. The patents in cosmetics include more than 6,000 filings ranging from skin to hair treatment, and in textiles the listings range from garment fasteners, suspenders, shirts and baby linen to accessories, outerwear, finishing of yarns, weaving, sewing and embroidering.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast