GENEVA — Two new reports from the World Intellectual Property Organization show strong increases in many fashion and beauty companies looking to protect their trademarks and inventions.
Cosmetics, textiles and apparel loom large in international trademark applications filed last year aimed at ensuring their distinct mark is protected in up to 80 countries, according to the WIPO study. It noted that a record 39,945 international trademark applications were received in 2007, included thousands covering textiles, apparel, cosmetics and footwear.
Top filers in the classification covering essential oils, perfumes and cosmetics included Henkel, Beiersdorf and Coty of Germany, L'Oréal of France and U.S.-based Beautybank. In textiles and apparel, top filers of international applications included China's Zhejiang Elegant Prosper Garment and Guangzhou Panyu South Start Co., Toyo Boseki of Japan and Germany's TUI.
Products in which companies sought broad international protection in textiles and apparel ranged from leather clothing, coats, bras, corsets and suspenders to bathrobes, cotton fabrics, embroidery and bedclothes.
A separate WIPO study on patent applications had the U.S. retaining its lead with a 2.6 percent increase in filings to 52,250, representing 33.5 percent of the world total. But the study also shows that Asian economies are challenging the dominance of rich industrialized nations in areas of technology and manufacturing processes.
In 2007, a record 156,100 international patent applications were filed worldwide, up 4.7 percent from 2006 under WIPO's Patent Cooperation Treaty, which administers a 138-member accord that allows for inventors and industry to obtain patent protection in multiple countries.
The applications last year were in hundreds of fields, but about 13,920, or 9.3 percent, were filed in pharmaceuticals and cosmetics, and 5,312, or 10.3 percent, in materials processing textiles and paper. The patents in cosmetics include more than 6,000 filings ranging from skin to hair treatment, and in textiles the listings range from garment fasteners, suspenders, shirts and baby linen to accessories, outerwear, finishing of yarns, weaving, sewing and embroidering.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty