By  on September 24, 2010

PARIS — Louis Vuitton and Rakuten Auction Inc., Japan’s leading online auction site, signed a “memorandum of understanding” to prevent counterfeit Vuitton goods from appearing on the Web site.

“Japan is our first market in the world,” Yves Carcelle, chairman and chief executive officer of Louis Vuitton, told a press conference here. Carcelle stressed the importance of protecting its innovations in Japan.

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