Marketing and Promotion

LVMH Life in Stores awards event

Marketing and Promotion

LVMH Stores Generate 70 Percent of Group’s Greenhouse Gas Emissions

The luxury behemoth points to its network of 4,370 stores as the group’s energy culprits.

clock May 18, 2018Mimosa Spencer

H&M Hennes & Mauritz

Marketing and Promotion

H&M to Start ‘Take Care’ Initiative in Move Toward ‘Circular’ Model

The program will include services such as tailoring clothing from H&M.

clock May 16, 2018Fiona Ma

David and Victoria Beckham at the British Fashion Awards

Marketing and Promotion

David Beckham Raises Fashion Profile With New BFC Ambassador’s Role

Beckham will become ambassadorial president of the British Fashion Council, a newly created role.

clock May 11, 2018Samantha Conti

Crowds walk through the main mall street in downtown, Porto Alegre, Rio Grande do Sul, BrazilVARIOUS

Marketing and Promotion

Report: Latin America’s Digital Market Is Growing, Slowly

The shift signals that consumers are increasingly referring to mobile in the midst of a presidential election and the coming World Cup competition.

clock April 30, 2018Elizabeth Doupnik

Off White fall 2018

Marketing and Promotion

For Accessories Brands, Functionality Is Key

New stats from The NPD Group reveal that despite declining sales, pragmatic details can buoy fashion accessories companies.

clock April 25, 2018Elizabeth Doupnik

A Walgreens location in New York.

Marketing and Promotion

Walgreens, Kroger Among Top Retailers in March ABX Index Ratings

Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.

clock April 23, 2018Tracey Greenstein

Elizabeth S. Marcuse

Marketing and Promotion

LIM College Offers Online Bachelor’s Degree Program

The college will offer an online program for its fashion merchandising degree.

clock April 19, 2018Elizabeth Doupnik

#hotelRevolve

Marketing and Promotion

Selfie Made: Inside Revolve’s Influencer-Infused Coachella Experience

It’s exactly as you thought and then some. Behind the endless gifting, parties and selfies of one of Revolve’s biggest marketing plays: #hotelRevolve.

clock April 18, 2018Kari Hamanaka

Katherine Bernhardt's 'Jungle Jaguar'

Marketing and Promotion

Jaguar, Land Rover Race Past Hermès in Brand Intimacy Ranking

The MBLM ranking is based on the “emotional connection” consumers have with brands.

clock April 16, 2018Arthur Zaczkiewicz

shutterstock_1055430881

Marketing and Promotion

Think Tank: With Generation Z, It’s the Gray Areas That Matter

Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.

clock April 16, 2018Molly Logan and Taylor Clark

Streetwear Influencers

Marketing and Promotion

Streetwear Still Strong Among Generation Z

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

clock April 13, 2018Elizabeth Doupnik

Marketing and Promotion

Fashiondex, LIM College Partner on Sustainability Conference

The summit will focus on how to deploy ethical operations and instill change within the fashion industry.

clock April 12, 2018Elizabeth Doupnik

pantonefood

Marketing and Promotion

Think Tank: Communicating Through Color

Pantone’s vice president and general manager, Adrián Fernández, discusses.

clock April 10, 2018Adrián Fernández

Mobile Shopping

Marketing and Promotion

Programmatic Advertising to Reach $46 Billion This Year

Emarketer also said it sees mobile programmatic ad spending to reaching $32.78 billion this year.

clock April 9, 2018Arthur Zaczkiewicz

A Woman Shops For Children's Bath Products Including Johnson's Baby Shampoo at a Store in New York New York Usa On 19 March 2009 a Recent Study Conducted by the Consumer Group Campaign For Safe Cosmetics Found Dozens of Children's Bath Products Including Johnson's Baby Shampoo Contain CarcinogensUsa Carcinogens Children's Bath Products - Mar 2009

Marketing and Promotion

Treat Yourself: Consumers Opt for Premium Products

Nielsen’s latest research reveals that shoppers are opening their wallets for items that are perceived to be high quality, despite heftier price tags.

clock April 3, 2018Elizabeth Doupnik

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Essentialist

Today's Must Read

Petra Nemcova in Cristina Ottaviano

Fashion

Petra Nemcova Makes a Case for Sustainable Dressing in Cannes

clock May 19, 2018Natalie Theodosi

Social Studies