Marketing and Promotion

Janko Roettgers, Donald Robertson and Matt SeilerVariety MASSIVE Entertainment Marketing Summit, Los Angeles, USA - 22 Mar 2017

Marketing and Promotion

Digital Download: Estée Lauder Touts Social Media Disruptors as Key

Estée Lauder’s chief creative director touted the unexpected and subtle ways brands can win on social media — and it’s happening in L.A.

clock March 24, 2017Marcy Medina

Facebook colection Tommy Hilfiger

Marketing and Promotion

Meet Facebook’s New Video-Based Ad Option Named Collection

The company looks to secure its share of marketing from competitors such as Snap Inc. with its latest product for advertisers.

clock March 23, 2017Kari Hamanaka

The interior of a shopping mall in Hong Kong.

Marketing and Promotion

Salesforce Insights on Shifting Consumer Behaviors in a Mobile Landscape

Shoppers are more spontaneous due to alleviated friction points from digitized retail — here, head of consumer insights at Salesforce Commerce Cloud explains why.

clock March 23, 2017Elizabeth Doupnik

Marketing and Promotion

Hugo Boss to Stage Hugo Show at Pitti Uomo in June

German giant’s more progressive Hugo brand to feature both men’s and women’s looks on Florence runway.

clock March 22, 2017Melissa Drier

Kim Kardashian North West

Marketing and Promotion

Should Fashion Follow Kim Kardashian?

Celebrity branding expert Jeetendr Sehdev says “yes” and gives the reality star high marks for authenticity in his new book.

clock March 20, 2017Evan Clark

mobile platforms, omnichannel

Marketing and Promotion

Australians Own More Smartphones, but Complete Fewer Mobile Purchases

The latest statistics included in a report released by Bronto draw an accurate picture of larger consumer spending contradictions.

clock March 17, 2017Elizabeth Doupnik

One of Moose Knuckes' spring ad images.

Marketing and Promotion

Era of ‘Leaks’ Sparks Moose Knuckles Ad Campaign

The outerwear brand blends the real and unreal of today’s social media-obsessed world in its new ads.

clock March 16, 2017Constance Droganes

Millennials are more plugged into devices, yet have shorter attention spans for traditional advertising.

Marketing and Promotion

Study on Millennials Show Cohort as Connected — and Oblivious?

The generation is the most connected yet most distracted, according to a new study.

clock March 15, 2017Elizabeth Doupnik

The Under Armour Lighthouse center creates innovative products.

Marketing and Promotion

Under Armour Joins the Innovation Rush

Under Armour taps a new chief innovation officer, a role fashion brands and retailers see as increasingly vital.

clock March 13, 2017Jean E. Palmieri

Consumers shopping at a mall.

Marketing and Promotion

Amazon, Wal-Mart and Alibaba Jostle for Title of Most Valuable Retail Brand

Brand Finance uses various metrics to determine brand value.

clock March 13, 2017Arthur Zaczkiewicz

walmart

Marketing and Promotion

Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness

The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.

clock March 13, 2017Arthur Zaczkiewicz

Black Friday shopping

Marketing and Promotion

Categorizing the Consumer: Four Classifications Necessary for Success

Understanding consumer psychology according to product category facilitates more accurate campaigning.

clock March 10, 2017Elizabeth Doupnik

Google Winter Wonderland

Marketing and Promotion

How Meaningful Content Makes or Breaks Brands

The top-performing brands all have one thing in common.

clock March 7, 2017Elizabeth Doupnik

Claudio Marenzi

Marketing and Promotion

Claudio Marenzi Named President of Pitti Immagine

Claudio Marenzi succeeds Gaetano Marzotto, who helmed Pitti since 2002.

clock March 1, 2017Alessandra Turra

Growth of mobile technology is forcing retailers to change and transform.

Marketing and Promotion

For Better Social Conversion, Honesty Is the Best Policy

Shoppers are persuaded by accessible, user-generated content rather than traditional forms of advertising.

clock February 27, 2017Elizabeth Doupnik

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Trump border tax

Business

Textile Group Backs Trump’s Trade and Tax Goals

clock 16hKali Hays

Social Studies