Marketing and Promotion

Accessories News

Marketing and Promotion

Puma and FIGC Sign New Deal

The German sporting goods maker extends its marketing rights and licensing commitments with the Italian Football Federation.

Matthew Williamson RTW Fall 2015

Matthew Williamson Re-focuses

Business will undertake new strategy in spring/summer 2016.

Some customization options available from Bow & Drape.

Bow & Drape to Pop-in At Nordstrom

The program, Pop-In@Nordstrom: Magic Hour, is the latest in a series for the retailer.

Ellen Tracy

Ellen Tracy Retools at 65

Ellen Tracy is celebrating its 65th anniversary with a new spring print campaign representing the “hyphenated” woman.

Converse, Chuck Taylor, Kate Lanphear

Converse Celebrates Chuck Taylor Sneakers in New Campaign

The spring 2015 Chuck Taylor campaign is going streetside.

CMOs Puzzle Over Social Analytics Growth

Marketing executives still looking to make best use of digital media, Big Data.

Bruce H. Ross

Marvin Traub Associates Launches Traub Celebrity Group

The business development and advisory firm will be dedicated to working with celebrities and athletes to guide and develop global branded opportunities.

Fredrik Skärheden Named Head of Global PR for Gant

He joins Feb. 16 and will be based at Gant headquarters in Stockholm.

Sofía Vergara Ends Kmart Deal

Kmart was the first retailer to open the door for the actress to get into the celebrity licensing game.