Marketing and Promotion

Generation Z after 2000

Marketing and Promotion

Adyen Research Reveals Key Consumer Traits of Generation Z

The payments platform provider surveyed consumers to learn about shopping behavior.

clock September 22, 2017Arthur Zaczkiewicz

Westfield Shopping CentreWestfield shopping centre, Stratford, London - 30 Jun 2012

Marketing and Promotion

Global Consumers Are More Confident — But Are They Spending?

Shoppers are becoming more frugal and investing rather than spending.

clock September 21, 2017Elizabeth Doupnik

LVMH Celebrates its Environmental Division's 25th Anniversary

Marketing and Promotion

LVMH Raises Environmental Targets

As it marked the 25th anniversary of its environment division, the luxury group pledged to double its internal carbon funds from next year.

clock September 20, 2017Joelle Diderich

Mobile Shopping

Marketing and Promotion

To Survive, Retailers Must Respond to Consumer Behavior Shifts – Here’s How

A survey released by Narvar, a postpurchase experience service, forecasts that AI-driven bots and voice assistants are among many trends of the future.

clock September 19, 2017Lauren Olsen

The campaign for Craig Ferguson and Gant's shot "Couple Thinkers".

Marketing and Promotion

Gant Creating Television Show Hosted by Craig Ferguson

The series, “Couple Thinkers,” will air on YouTube starting on Oct. 9.

clock September 19, 2017Jean E. Palmieri

Danielle Brooks modeled in the Christian Siriano fashion show for Lane Bryant last year and is featured in the latest "I'm No Angel" campaign.

Marketing and Promotion

Danielle Brooks Says ‘I’m No Angel’ in Lane Bryant Campaign

The Broadway and television star adds shape and attitude to the Lane Bryant campaign.

clock September 18, 2017David Moin

Mobile Shopping

Marketing and Promotion

Sephora, JustFab, Wal-Mart Lead Brands in Personalization Features

Research released by personalization platform Sailthru reveals retailers need to make things much more personal.

clock September 14, 2017Lauren Olsen

An image from Caroline de Maigret's Instagram page.

Marketing and Promotion

To Nail Fashion Week Social Content, Keep It Brief

A well-edited video will up engagement and attract new followers.

clock September 11, 2017Elizabeth Doupnik

everystore_computer_1

Marketing and Promotion

Pinterest-Integrated Shopping Web Site Launches

The launch of Everystore is designed to provide a seamless shopping experience.

clock September 5, 2017Lauren Olsen

A still from Smythson's "Journey to the Wild Side" campaign film

Marketing and Promotion

Smythson Makes Play to Reestablish Brand Image

Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.

clock September 5, 2017Lorelei Marfil

Retailers have an opportunity with the influx of mobile and digital options.

Marketing and Promotion

Adobe Consumer E-mail Survey Marks Marketing Opportunities

The annual study discovered emerging consumer behaviors within the channel.

clock August 30, 2017Elizabeth Doupnik

beauty image

Marketing and Promotion

Beauty Barrage Offers Brands an In-Store Boost

Chief executive officer Sonia Summers explained why, for beauty brands, an outsourced sales force can be key.

clock August 30, 2017Lauren Olsen

nike, bella hadid, instagram, influencer, social media

Marketing and Promotion

Non-Luxury Brands Finally Crack Social Influencer Code

Tribe Dynamics’ June report revealed that while brands are decoding influencer programs, retailers continue to encounter challenges.

clock August 30, 2017Elizabeth Doupnik

Marketing and Promotion

Beauty Industry Finds Strength in Innovation

Acclimating to tastes of the latest shopping generations, beauty retailers are learning how to best drill through novel ground.  

clock August 29, 2017Lauren Olsen

Bloglovin'

Marketing and Promotion

Fraudulent Influencers Can Be Avoided — Here’s How

An influencer marketing exec describes the best ways brands can combat fraud and pick from the cream of the crop.

clock August 29, 2017Lauren Olsen

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Business

Growth for Ross Stores, TJX Seen as Amazon-Proof

clock 6hKali Hays

Social Studies