Business

Retail Foot Traffic Tiptoes Back

clock August 18, 2017Evan Clark

Accessories

Heeling Power: Shoes Kicking at High, Low End

clock August 18, 2017Natalie Theodosi

Fashion

Vegas Serves as Reminder of an Industry in Transition

clock August 17, 2017Kari Hamanaka and Marcy Medina

Marketing and Promotion

Retail shopping

Marketing and Promotion

Consumer Confidence Increases Across Markets

The Nielsen Consumer Optimism Index tracked a rise in spending due to a variety of factors.

clock August 18, 2017Elizabeth Doupnik

Gabrielle Lacasse Nikia Provenzano Blogger Project

Marketing and Promotion

Vegas Trade Shows Tap Bloggers to Boost Brand Awareness

Influencers talk about the shifting tides in the business of blogging.

clock August 17, 2017Kari Hamanaka

Marketing and Promotion

Umbro Taps First Female Ambassador

Soccer goaltender Ashlyn Harris will wear the brand both on and off the field.

clock August 15, 2017Jean E. Palmieri

Man Crates

Marketing and Promotion

Gifts That Arrive in Wooden Crates, Crowbar Included

Man Crates offers personal care, beverage and outdoor gift sets — and survival kits with machetes.

clock August 14, 2017Arthur Zaczkiewicz

victoria's secret store

Marketing and Promotion

Typography Can Set Major Brands Apart

The type you use might be more important than you think.

clock August 14, 2017Lauren Olsen

The image for the MAGIC show features both a man and a woman.

Marketing and Promotion

UBM to Unveil Marketing Campaign at MAGIC

The images were shot by underwater photographers and are specific to each show.

clock August 14, 2017Jean E. Palmieri

Lucky Blue and Pyper America Iceberg

Marketing and Promotion

Lucky Blue Smith and Pyper America Star in Iceberg Campaign

The brother and sister are featured the campaign, which was shot in Los Angeles by Samuel Trotter.

clock August 11, 2017Aria Hughes

Kathleen Ruiz

Marketing and Promotion

Kathleen Ruiz Forms Consulting Firm

The New York-based KRW Consulting will work to partner like-minded businesses.

clock August 11, 2017Jean E. Palmieri

Emily Ratajkowski.

Marketing and Promotion

Insights on the Evolving Role of Content

Myles Peacock of Creative Drive shares insight on how to curate relevant content to meet consumers’ quickly shifting preferences.

clock August 10, 2017Elizabeth Doupnik

Old Navy comps were up in October.

Marketing and Promotion

Old Navy, H&M Generate Social Buzz as B-t-s Season Peaks

Rankings from Engagement Labs also revealed the importance of off-line conversations.

clock August 9, 2017Arthur Zaczkiewicz

Lili Reinhart Camila Mendes Bongo

Marketing and Promotion

Bongo Taps ‘Riverdale’ Stars Lili Reinhart, Camila Mendes for Fall

The “Riverdale” actresses appear in the denim company’s fall campaign.

clock August 9, 2017Kari Hamanaka

personalization, AI, technology

Marketing and Promotion

The Personalization Persuasion: How to Improve the Need-Now Customer Service

Fang Cheng of Linc Global discusses the rise of customized consumer journeys to generate new touch points and mine new revenue channels.

clock August 8, 2017Elizabeth Doupnik

Generation Z after 2000

Marketing and Promotion

Luring Generation Z With Coding Workshops, Cafés and Classes

Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.

clock August 7, 2017Arthur Zaczkiewicz

Nourish Organic and J.R. Watkins

Marketing and Promotion

Organically Minded Consumers Shop for Superfood CPGs

The health craze has spread out of consumers’ fridges and into their showers.

clock August 3, 2017Elizabeth Doupnik

Visuals from Net-a-porter's fall 2017 campaign

Marketing and Promotion

Net-a-porter Fall Campaign Highlights 5 Fall Trends

The campaign highlights five key trends including Color Confidence, Dark Florals, Power Suiting, Cozy Dressing and Disco Glam.

clock August 1, 2017Lorelei Marfil

Load More Arrow

Essentialist

Today's Must Read

Details at Gucci Fall 2017

Fashion

Millennials Drive Up Luxury Accessory Sell-Outs

clock August 18, 2017Elizabeth Doupnik

Social Studies