Business

Gucci Enhances Diversity and Inclusion

Gucci joined Parks, a nonprofit association helping companies to promote diversity and inclusion.

clock 1hAlessandra Turra

Business

Influx of Outlet Retail Hits Hong Kong

After nearly two years of falling retail sales, outlets are springing up — including the city's first luxury discount shopping complex.

clock 2hTiffany Ap

Fashion

J.W.Anderson Fall 2017: A Style Odyssey

It was one of the most commercial and appealing collections yet from a designer who simply can't sit still.

clock February 18, 2017Samantha Conti

Marketing and Promotion

A visual from Zalando's spring 2017 campaign

Marketing and Promotion

Zalando Taps A$AP Rocky, Jourdan Dunn for Spring Campaign

The e-tailer has also enlisted Andreea Diaconu, Kris Gottschalk and Julia Nobis for its print and digital spring campaign and short film

clock February 19, 2017Lorelei Marfil

Shoppers turn to mobile devices for fashion shopping and buying.

Marketing and Promotion

Sorry, Snapchat: Facebook Still Dominates Consumer Engagement

In a diversifying device landscape and a smattering of social platforms, consumers keep it simple.

clock February 17, 2017Elizabeth Doupnik

holt-renfrew-gucci

Marketing and Promotion

New Cover Girls for Canada’s Holt Renfrew

It’s a new approach for the Canadian luxury chain.

clock February 15, 2017David Moin

A print ad of Vintage Trouble from the John Varvatos spring campaign.

Marketing and Promotion

Varvatos Teams With Vintage Trouble for Spring Ads

The print ads and a short film of the band will be released on Friday.

clock February 10, 2017Jean E. Palmieri

Kenzo for H&M collaboration

Marketing and Promotion

Knowing Gen Z Behavior Essential in Fashion Apparel Product Development

The self-informed demographic values quality and authenticity above all else.

clock February 9, 2017Elizabeth Doupnik

Old Navy comps were up in October.

Marketing and Promotion

Old Navy, Target Rank Tops in Ad Effectiveness in January

Retailers ran nearly as many ads in January as they did in the highly promoted month of December.

clock February 9, 2017Arthur Zaczkiewicz

Marketing and Promotion

Female Tribes: A New Way of Looking at Women

J. Walter Thompson’s proprietary insight study uses new classifications to better understand the female consumer.

clock February 8, 2017Gordon Sorlini

Michael Kors

Marketing and Promotion

Michael Kors Facebook Study Connects Ads with In-Store Visits

The first published study of Facebook’s offline conversions ad tools found a 31 percent increase in transactions attributed to the ads.

clock February 8, 2017Maghan McDowell

Marketing and Promotion

Adam Shapiro Opens L52 Communications in London

The boutique agency’s clients include Michael Halpern and Fabrizio Viti.

clock February 8, 2017Samantha Conti

The new Levi's 501 Skinny.

Marketing and Promotion

Levi’s Tops Apparel Brand Intimacy Report

The report, based on emotions, revealed that the apparel industry performed slightly below the 15-industry average.

clock February 7, 2017Arthur Friedman

A visual of Mr Porter's spring 2017 campaign

Marketing and Promotion

Mr Porter Unveils Spring Campaign

The campaign was shot by Matthew Brookes, who has worked with brands including Giorgio Armani, Cartier and Paul Smith.

clock February 7, 2017Lorelei Marfil

A still from Coco de Mer's short film starring Pamela Anderson

Marketing and Promotion

Coco de Mer Taps Rankin to Shoot Film, Names Pamela Anderson as International Brand Ambassador

The seductive short film, which was shot in London, features Anderson at her apartment as she gets ready for Valentine’s Day and wears several styles from the Gaia summer 2017 range.

clock February 7, 2017Lorelei Marfil

social media ads

Marketing and Promotion

The Social Clutter Conundrum

Brands and retailers have crowded the social sphere, resulting in turned-off consumers.

clock February 7, 2017Elizabeth Doupnik

Generation Z prefers skippable mobile videos or that offer rewards.

Marketing and Promotion

Gen Z Wants to Skip Your Ad

The demographic will tolerate your marketing if they can breeze through it.

clock February 2, 2017Elizabeth Doupnik

KENZO WORLD.

Marketing and Promotion

Multidimensional Marketing: How To Redefine Customer Experiences

From proactive services to solution-based thinking, it’s time to update the status quo.

clock February 1, 2017Elizabeth Doupnik

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Today's Must Read

Business

Europe’s Markets Make Small Gains in Midmorning

clock 2hSamantha Conti

Social Studies