The company lost 12,000 Instagram followers, but is embracing the “passionate dialogue” the campaign created.
Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.
A new study conducted by Bank of America, reveals one of the top reasons the demographic heavily hunts for deals.
The influencer platform will aim to connect North American brands with cross-border social players.
Walgreens, Amazon and Kroger among top brands in “advertising effectiveness” for December 2018.
The region is a largely untapped frontier for retailers and brands searching for new revenue channels.
Anne Frisbie, senior vice president of global brand and programmatic at InMobi, explains.
A crowd of 1,100 celebrities, models, fashion and retail executives supported the cause.