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Frédéric Fekkai Unveils New Beauty Brand Called Bastide

The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.

clock December 2, 2016Peter Born


Riccardo Tisci Delivers Givenchy Collection for Babies, Kids

The debut collection for fall 2017 retailing will be produced and distributed by CWF.

clock December 2, 2016Miles Socha


Italy's Fashion World Stands Behind Renzi Ahead of Referendum

Uncertainty looms as Italian citizens gear up for a referendum on Dec. 4 to vote on a change in the country’s constitution.

clock December 2, 2016Luisa Zargani

Marketing and Promotion

Rob Smith George Takei

Marketing and Promotion

Rob Smith, George Takei to Be Honored at Hetrick-Martin Institute Benefit

30 percent of LGBTQ youth suffer physical violence at the hands of a family member after coming out.

clock November 30, 2016David Moin

Aimee Song is Laura Mercier's first influencer ambassador.

Marketing and Promotion

How Topshop, Adidas and Nordstrom Are Tapping Accessibility for High Returns

During September, these brands and retailers dropped exclusivity in exchange for accessibility for big payoffs.

clock November 25, 2016Elizabeth Doupnik

Ian Bickley coach

Marketing and Promotion

Coach’s Ian Bickley Outlines Global Plan for Growth

A methodical rollout to international markets contributes significant sales and generates high brand awareness for the label.

clock November 23, 2016Sharon Edelson

With Millennials pulling back, marketers might have to reengage with "The Breakfast Club" customer of Gen X.

Marketing and Promotion

Millennials Holding Back Postelection, Gen X the New Opportunity

A study of consumer confidence found younger shoppers to be worried in the world of Donald Trump.

clock November 21, 2016Evan Clark

Digital Summit Los Angeles 2016

Marketing and Promotion

RetailMeNot Explores Cost-Effective, Creative Ways to Engage Mobile Customers

The firm’s chief marketing officer Marissa Tarleton highlighted cost-effective, creative ways to engage mobile customers.

clock November 21, 2016Marcy Medina

Theresa Moore of Pixability

Marketing and Promotion

Making Sense of Social Video Advertising

On YouTube, fashion and beauty video advertising is an underserved market, according to Pixability vice president of platform partnerships, Theresa Moore, at the WWD Digital Forum in Los Angeles.

clock November 21, 2016Maghan McDowell

Mary Alice Haney

Marketing and Promotion

Mary Alice Haney on Ways to Grow a Brand

At WWD’s Digital Summit in L.A., the former fashion editor tells how she’s using social media and other strategies to grow her brand.

clock November 21, 2016Khanh T.L. Tran

Sara Lee and Jenn Im

Marketing and Promotion

Jenn Im, Sarah Lee: Trust the Video Blogger in Conveying Brand Message

Lee, cofounder of Korean skincare brand Glow Recipe, and Im, of video blog Clothes Encounters, spoke at the WWD Digital Summit in Los Angeles.

clock November 21, 2016Maghan McDowell

Robert Capener

Marketing and Promotion

Supra’s Robert Capener on How to Grab The Heart of the Rebel Skater

Skateboarders are a tough crowd to woo, but the way to grab their hearts is by being personal and giving them something in which to believe.

clock November 21, 2016Khanh T.L. Tran

Santa's Flight Academy

Marketing and Promotion

Taubman Elevates Its Santa Experience

The shopping center operator has 22-foot-tall Santa sleighs in 12 malls.

clock November 16, 2016David Moin

The T-shirt features the word "love" in 16 languages.

Marketing and Promotion

QVC Backs Women Artisans

The retailer is hooking up with organizations to support women’s well-being.

clock November 14, 2016David Moin

JackThreads on Instagram

Marketing and Promotion

Shoppable Instagram Is Here, Slowly

A new feature means that the visual platform will begin an expansion into a commerce platform.

clock November 7, 2016Maghan McDowell

Pablo Isla and Yingyi Qian

Marketing and Promotion

Inditex Signs Academic Collaboration With China’s Tsinghua SEM

Selected students from Tsinghua University School of Economics and Management will be offered grants for exchanges in Spain.

clock November 4, 2016Joelle Diderich

Jennifer Fisher

Marketing and Promotion

Amex Taps Jennifer Fisher and More Social Influencers for New Initiative

American Express has launched The Platinum Collective, an advisory board designed to provide insights for Platinum Card members.

clock November 3, 2016Sophia Chabbott

Net-a-porter and Mr Porter Holiday Campaign

Marketing and Promotion, Mr Porter Team on Holiday Video Campaign

“Gifts All Wrapped Up” is an animated campaign featuring a short film.

clock November 3, 2016Lorelei Marfil

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Today's Must Read

Calvin Klein Fall 2016 Global Ad Campaign


Calvin Klein Europe Has Potential for $1B in Volume Within 3 Years

clock December 1, 2016Vicki M. Young

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