Fashion

EXCLUSIVE: Diesel, Nicola Formichetti Part Ways

clock 3hLuisa Zargani and Rosemary Feitelberg

Fashion

Derek Lam Launches in China Via Toplife

clock 10hJessica Iredale

Fashion

Alessandro Michele: Fashion's Accidental Superstar

clock 10hBridget Foley

Marketing and Promotion

personalization, AI, technology

Marketing and Promotion

Invigorating Personalization Features Will Boost Consumer Loyalty

Basic customized efforts will increasingly wane in the face of hyper-relevant initiatives.

clock December 15, 2017Elizabeth Doupnik

Facebook Messenger Day

Marketing and Promotion

Facebook Messenger Year in Review: Video, Communities, Tons of Emojis

There were twice as many video chats in 2017, resulting in 17 billion real-time, digital tête-à-têtes.

clock December 14, 2017Elizabeth Doupnik

Details Anya Hindmarch RTW Spring 2018

Marketing and Promotion

Anya Hindmarch to Step Off the Catwalk and Shift to Consumer Events

The designer is planning to stage “happenings” four times a year instead of shows in February and September.

clock December 12, 2017Samantha Conti

Wal-Mart will offer thousands of products for voice ordering via Google Home's Assistant.

Marketing and Promotion

Consumer Trust in AI-Powered, Voice-Enabled Assistants Grows

Shoppers are increasingly referring to the technology, cementing it as a rising touch point for possible engagement — and data collection.

clock December 8, 2017Elizabeth Doupnik

JC Penney

Marketing and Promotion

Kroger, Target and J.C. Penney Dominate ABX Ad Ratings for November

Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.

clock December 8, 2017Tracey Greenstein

Esperanza Spalding==Ralph Pucci 2nd Annual Jazz Set==Ralph Pucci at 44 West 18th Street, NYC==December 4, 2017==©Patrick McMullan==Photo - Gonzalo Marroquin/PMC====

Marketing and Promotion

Ralph Pucci’s Jazz Night Features Esperanza Spalding, Christian McBride

Once a year, the Ralph Pucci showroom becomes a jazz club to benefit Jazz House Kids.

clock December 5, 2017David Moin

Twila true

Marketing and Promotion

Authenticity: One Beauty Brand’s Secret Ingredient

Twila True explained what makes the Twila True Beauty brand an emblem of authenticity in an otherwise crowded market.

clock December 5, 2017WWD Studios

Body_Care_Creative-018

Marketing and Promotion

Twila True Beauty Nurtures Authentic Consumer Connections

Here is how the brand maintains its dedication to authenticity, and shares its message with consumers.

clock December 5, 2017WWD Studios

millennials think tank

Marketing and Promotion

Strategy Overhauls Might Be Unnecessary to Attract Millennials

Millennials are proving to be predictable, which is good news for brands targeting the demographic.

clock November 30, 2017Elizabeth Doupnik

shopping, e-commerce, consumer behavior

Marketing and Promotion

Salesforce Data: Thanksgiving Online Shopping Revenue Up 29 Percent

Consumers benefited from AI-powered product suggestions and elevated mobile shopping features.

clock November 24, 2017Elizabeth Doupnik

MODEL RELEASED Young woman with long brown hair, wearing a Panama hat, in a shopping centre, using a mobile phone.VARIOUS

Marketing and Promotion

To Attract Gen Z-ers, Highlight Celebrity Influencers

Nielsen’s latest research confirms that Generation Z is swayed by social engagement.

clock November 24, 2017Elizabeth Doupnik

Michael Broukhim

Marketing and Promotion

FabFitFun’s AR Experience

The subscription box company returns to its roots as a media company, thanks to augmented reality.

clock November 22, 2017Adriana Lee

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock November 22, 2017Adriana Lee

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock November 22, 2017Adriana Lee

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock November 22, 2017Adriana Lee

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Business

Chiara Ferragni Takes on President, CEO Role in Her Company

clock 10hLuisa Zargani

Social Studies