He will oversee all brand marketing as well as public relations.
Emarketer’s latest research reveals that younger social users are flocking to alternative platforms.
According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted, multicultural consumers.
Barclays reports half of consumers worry what the outcome of the negotiations will mean to their spending.
The quintessential skater brand seems eager for more insights into its fan base.
The company lost 12,000 Instagram followers, but is embracing the “passionate dialogue” the campaign created.
Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.
A new study conducted by Bank of America, reveals one of the top reasons the demographic heavily hunts for deals.
The influencer platform will aim to connect North American brands with cross-border social players.