Business

Politics and Fashion: Not-So-Cozy Bedfellows

Branding experts and academics speak out about what brands need to do to navigate the next four years.

clock 15hLisa Lockwood

Beauty

Chiara Ferragni, SKII Launch Global Campaign

The influencer is one of four faces chosen by the brand to take part in the initiative.

clock 15hRachel Strugatz

Fashion

Saint Laurent RTW Fall 2017

Anthony Vaccarello's sophomore show at Saint Laurent featured a mix of aggressively cool, Instagrammable styles and impeccably made basics.

clock 20hBridget Foley

Marketing and Promotion

Claudio Marenzi

Marketing and Promotion

Claudio Marenzi Named President of Pitti Immagine

Claudio Marenzi succeeds Gaetano Marzotto, who helmed Pitti since 2002.

clock 2hAlessandra Turra

Growth of mobile technology is forcing retailers to change and transform.

Marketing and Promotion

For Better Social Conversion, Honesty Is the Best Policy

Shoppers are persuaded by accessible, user-generated content rather than traditional forms of advertising.

clock February 27, 2017Elizabeth Doupnik

A visual from Shopbop's spring 2017 campaign

Marketing and Promotion

Shopbop Taps Sisters Suki and Immy Waterhouse, Alanna Arrington for Spring Campaign

The advertising campaign, titled “Find Your Spring,” was filmed and photographed by Matt Jones.

clock February 23, 2017Lorelei Marfil

chatbots

Marketing and Promotion

Survey Shows Millennials Have a Preference for Chatbots

The survey backs up prior reports on the deployment of chatbots in the fashion and beauty markets.

clock February 22, 2017Arthur Zaczkiewicz

Jeremy Scott RTW Fall 2017

Marketing and Promotion

Influencers Gain More Power During NYFW

The Trendalytics report also revealed top trends with consumers.

clock February 21, 2017Arthur Zaczkiewicz

A visual from Zalando's spring 2017 campaign

Marketing and Promotion

Zalando Taps A$AP Rocky, Jourdan Dunn for Spring Campaign

The e-tailer has also enlisted Andreea Diaconu, Kris Gottschalk and Julia Nobis for its print and digital spring campaign and short film

clock February 19, 2017Lorelei Marfil

Shoppers turn to mobile devices for fashion shopping and buying.

Marketing and Promotion

Sorry, Snapchat: Facebook Still Dominates Consumer Engagement

In a diversifying device landscape and a smattering of social platforms, consumers keep it simple.

clock February 17, 2017Elizabeth Doupnik

holt-renfrew-gucci

Marketing and Promotion

New Cover Girls for Canada’s Holt Renfrew

It’s a new approach for the Canadian luxury chain.

clock February 15, 2017David Moin

A print ad of Vintage Trouble from the John Varvatos spring campaign.

Marketing and Promotion

Varvatos Teams With Vintage Trouble for Spring Ads

The print ads and a short film of the band will be released on Friday.

clock February 10, 2017Jean E. Palmieri

Kenzo for H&M collaboration

Marketing and Promotion

Knowing Gen Z Behavior Essential in Fashion Apparel Product Development

The self-informed demographic values quality and authenticity above all else.

clock February 9, 2017Elizabeth Doupnik

Old Navy comps were up in October.

Marketing and Promotion

Old Navy, Target Rank Tops in Ad Effectiveness in January

Retailers ran nearly as many ads in January as they did in the highly promoted month of December.

clock February 9, 2017Arthur Zaczkiewicz

Marketing and Promotion

Female Tribes: A New Way of Looking at Women

J. Walter Thompson’s proprietary insight study uses new classifications to better understand the female consumer.

clock February 8, 2017Gordon Sorlini

Michael Kors

Marketing and Promotion

Michael Kors Facebook Study Connects Ads with In-Store Visits

The first published study of Facebook’s offline conversions ad tools found a 31 percent increase in transactions attributed to the ads.

clock February 8, 2017Maghan McDowell

Marketing and Promotion

Adam Shapiro Opens L52 Communications in London

The boutique agency’s clients include Michael Halpern and Fabrizio Viti.

clock February 8, 2017Samantha Conti

The new Levi's 501 Skinny.

Marketing and Promotion

Levi’s Tops Apparel Brand Intimacy Report

The report, based on emotions, revealed that the apparel industry performed slightly below the 15-industry average.

clock February 7, 2017Arthur Friedman

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Essentialist

Today's Must Read

Gigi Hadid and Tommy Hilfiger

Fashion

Gigi Hadid Creates Frenzy at Tommy Hilfiger Paris Event

clock 7hLily Templeton

Social Studies