Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful strategies for conversions and heightened loyalty.
The report, created by Clark McDowall, cites 2018 as year of “The Great Awokening.”
As social networks advance in features, so do consumer expectations of retailers in the space.
The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.
He will oversee all brand marketing as well as public relations.
Emarketer’s latest research reveals that younger social users are flocking to alternative platforms.
According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted, multicultural consumers.
Barclays reports half of consumers worry what the outcome of the negotiations will mean to their spending.
The quintessential skater brand seems eager for more insights into its fan base.
The company lost 12,000 Instagram followers, but is embracing the “passionate dialogue” the campaign created.
Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.