Marketing and Promotion

Retail shopping

Marketing and Promotion

Report: Wayfair, Levi’s Lead in E-mail Marketing Methods

Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful strategies for conversions and heightened loyalty.

clock 5hElizabeth Doupnik

Women's March 2018, New York.

Marketing and Promotion

‘Culturescape’ Report Reveals Consumer Behavior Trends Impacting Business

The report, created by Clark McDowall, cites 2018 as year of “The Great Awokening.”

clock 7hArthur Zaczkiewicz

Emily Ratajkowski.

Marketing and Promotion

Social Media’s Evolving Role in Retail: Commerce, Product Testing

As social networks advance in features, so do consumer expectations of retailers in the space.

clock 8hElizabeth Doupnik

kohl's holiday seasonal employees workers

Marketing and Promotion

Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February

The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.

clock 17hTracey Greenstein

Inside The Stockroom at Untuckit's Madison Ave. store.

Marketing and Promotion

Untuckit to Keep Stockroom as an Events Space

The concept was tested last week as a speakeasy for college basketball’s March Madness.

clock March 21, 2018Vicki M. Young

Marketing and Promotion

Martinelli Joins Hugo Boss in Marketing, Communications Role

He will oversee all brand marketing as well as public relations.

clock March 16, 2018Jean E. Palmieri

Arielle Charnas of Something Navy wearing the Something Navy X Treasure & Bond line in an Instagram post.

Marketing and Promotion

Facebook Predicted to Lose 2.1 Million Millennials, Gen Z-ers in 2018

Emarketer’s latest research reveals that younger social users are flocking to alternative platforms.

clock March 15, 2018Elizabeth Doupnik

millennials think tank

Marketing and Promotion

Consumers Are Evolving Rapidly, How Should Brands Respond?

According to Nielsen experts, brands will be most successful by proactively aiming to engage distracted, multicultural consumers.

clock March 14, 2018Elizabeth Doupnik

Marketing and Promotion

EBay Signs Up R/GA Agency

A new campaign launches during “American Idol.”

clock March 9, 2018David Moin

Marketing and Promotion

Brexit Britain Sees Lackluster Spending From Consumers as Uncertainty Looms

Barclays reports half of consumers worry what the outcome of the negotiations will mean to their spending.

clock March 6, 2018Alice Coy

Street styleStreet Style, Day 3, Milan Fashion Week, Italy - 24 Feb 2017

Marketing and Promotion

Vans Puts Engagement Twist on First Loyalty Program

The quintessential skater brand seems eager for more insights into its fan base.

clock February 26, 2018Kali Hays

One of the ads causing an uproar among Suitsupply's customers.

Marketing and Promotion

Suitsupply Responds to Backlash to New Gay Advertising Campaign

The company lost 12,000 Instagram followers, but is embracing the “passionate dialogue” the campaign created.

clock February 22, 2018Jean E. Palmieri

The Marc Jacobs Nintendo bag.

Marketing and Promotion

Super Mario to Star at Bloomingdale’s This Spring

The partnership with Nintendo speaks to the popularity of Nineties nostalgia.

clock February 22, 2018Jean E. Palmieri

Stephanie Gilmore

Marketing and Promotion

Roxy Looks to Recast Brand in Bid to Broaden Base

The women’s action sports label has a new campaign pulling in not just board sport athletes, but more mainstream celebrities and influencers.

clock February 19, 2018Kari Hamanaka

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January

Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.

clock February 14, 2018Tracey Greenstein

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clock 18hMimosa Spencer

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