The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.
Michael Osborne, chief executive officer of SmarterHQ, explains.
A recent report released by Colliers discusses the latest evolution of shopping behavior.
Here is how the company’s data science team leverages its tools for ShoeDazzle, FabKids, Fabletics and JustFab.
It’s not just Kim and Kanye influencing consumers’ shopping preferences — here’s how one digital marketing company leverages “everyday influencers” to stay current.
The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in earned media value.
Black Friday is expected to become the most traversed digital spending day — even more than Cyber Monday.
Digital marketing is more important than ever. Here is how Listrak manages to offer relevant solutions to brands and retailers, while setting itself apart.
At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.
The payments platform provider surveyed consumers to learn about shopping behavior.
Shoppers are becoming more frugal and investing rather than spending.