Marketing and Promotion

Off White fall 2018

Marketing and Promotion

For Accessories Brands, Functionality Is Key

New stats from The NPD Group reveal that despite declining sales, pragmatic details can buoy fashion accessories companies.

clock 7hElizabeth Doupnik

A Walgreens location in New York.

Marketing and Promotion

Walgreens, Kroger Among Top Retailers in March ABX Index Ratings

Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.

clock April 23, 2018Tracey Greenstein

Elizabeth S. Marcuse

Marketing and Promotion

LIM College Offers Online Bachelor’s Degree Program

The college will offer an online program for its fashion merchandising degree.

clock April 19, 2018Elizabeth Doupnik

#hotelRevolve

Marketing and Promotion

Selfie Made: Inside Revolve’s Influencer-Infused Coachella Experience

It’s exactly as you thought and then some. Behind the endless gifting, parties and selfies of one of Revolve’s biggest marketing plays: #hotelRevolve.

clock April 18, 2018Kari Hamanaka

Katherine Bernhardt's 'Jungle Jaguar'

Marketing and Promotion

Jaguar, Land Rover Race Past Hermès in Brand Intimacy Ranking

The MBLM ranking is based on the “emotional connection” consumers have with brands.

clock April 16, 2018Arthur Zaczkiewicz

shutterstock_1055430881

Marketing and Promotion

Think Tank: With Generation Z, It’s the Gray Areas That Matter

Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.

clock April 16, 2018Molly Logan and Taylor Clark

Streetwear Influencers

Marketing and Promotion

Streetwear Still Strong Among Generation Z

Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.

clock April 13, 2018Elizabeth Doupnik

Marketing and Promotion

Fashiondex, LIM College Partner on Sustainability Conference

The summit will focus on how to deploy ethical operations and instill change within the fashion industry.

clock April 12, 2018Elizabeth Doupnik

pantonefood

Marketing and Promotion

Think Tank: Communicating Through Color

Pantone’s vice president and general manager, Adrián Fernández, discusses.

clock April 10, 2018Adrián Fernández

Mobile Shopping

Marketing and Promotion

Programmatic Advertising to Reach $46 Billion This Year

Emarketer also said it sees mobile programmatic ad spending to reaching $32.78 billion this year.

clock April 9, 2018Arthur Zaczkiewicz

A Woman Shops For Children's Bath Products Including Johnson's Baby Shampoo at a Store in New York New York Usa On 19 March 2009 a Recent Study Conducted by the Consumer Group Campaign For Safe Cosmetics Found Dozens of Children's Bath Products Including Johnson's Baby Shampoo Contain CarcinogensUsa Carcinogens Children's Bath Products - Mar 2009

Marketing and Promotion

Treat Yourself: Consumers Opt for Premium Products

Nielsen’s latest research reveals that shoppers are opening their wallets for items that are perceived to be high quality, despite heftier price tags.

clock April 3, 2018Elizabeth Doupnik

A page from the "Irregular Report."

Marketing and Promotion

Generation Z Shares Insights About What Influences Them — In Their Own Words

The 400-plus page report includes essays, lists, data, videos and case studies aimed at decoding Generation Z behavior.

clock April 3, 2018Arthur Zaczkiewicz

Ultrarunner Fernanda Maciel in The North Face campaign.

Marketing and Promotion

The North Face Expands Focus on Women

A new ad campaign features female outdoor adventurers, as well as actress America Ferrera.

clock April 3, 2018Jean E. Palmieri

People carry shopping bags outside a shopping mall in New York, New York, USA, 20 December 2017.Holiday shopping in New York, USA - 20 Dec 2017

Marketing and Promotion

Consumer Preferences for Low Prices Fade While Desire for Better Experiences Rise

New research revealed that customers are increasingly drawn to brands and retailers that deliver unique journeys — and attractive deals.

clock March 23, 2018Elizabeth Doupnik

Retail shopping

Marketing and Promotion

Report: Wayfair, Levi’s Lead in E-mail Marketing Methods

Research conducted by Coherent Path revealed the retailers and brands that are deploying the most successful strategies for conversions and heightened loyalty.

clock March 22, 2018Elizabeth Doupnik

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Essentialist

Today's Must Read

Bill Wackermann

Fashion

Wilhelmina, Major Models Receive Letter Banning Models From Pier 59

clock 3hLisa Lockwood

Social Studies