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Fashion

Melania Trump Wears Ralph Lauren for Inauguration Ceremonies

The incoming First Lady wore a pale blue cashmere ensemble.

clock 11hWWD Staff

Fashion

Melania Trump Sporting Reem Acra at D.C. Dinner

The candlelight dinner will be held tonight at Union Station.

clock 22hBridget Foley

Fashion

Sources Say Versace in Talks With Riccardo Tisci, Delaying IPO

Market sources say Versace is working on an expansion plan ahead of the listing and that its has recently held discussions with Tisci.

clock January 19, 2017Luisa Zargani

Marketing and Promotion

A visual of the Vivienne Westwood spring 2017 advertising campaign

Marketing and Promotion

Vivienne Westwood, Andreas Kronthaler Tap Juergen Teller and Pamela Anderson for Spring 2017 Campaign

Inspired by the Mediterranean, the Andreas Kronthaler for Vivienne Westwood campaign was photographed by the German artist and lensman and styled by Sabina Schreder.

clock January 19, 2017Lorelei Marfil

brands study

Marketing and Promotion

Global Study Says Consumers Are Emotionally Connected to Brands

The InMoment survey polled 10,000 global brands and 20,000 consumers.

clock January 18, 2017Arthur Zaczkiewicz

Holiday shopping in New York.

Marketing and Promotion

Consumers Are Behind the Steering Wheel: Hold Onto Your Seatbelt

Salesforce’s “Connected Consumer” survey reveals just how much influence shoppers have when it comes to retailers’ big-picture decisions.

clock January 13, 2017Elizabeth Doupnik

A visual of Triumph's spring ad campaign photographed by Rankin

Marketing and Promotion

Lingerie Brand Triumph Taps Rankin for Spring Campaign

The campaign, “Every You,” shows women pictured wearing the brand’s leisurewear and lingerie, with styles including the Amourette 300, the Magic Boost and the Triaction.

clock January 10, 2017Lorelei Marfil

kohl's holiday seasonal employees workers

Marketing and Promotion

Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December

Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.

clock January 9, 2017Arthur Zaczkiewicz

An Amazon Fashion TV ad from fall 2016.

Marketing and Promotion

In Fashion Push, Amazon Puts Ad Dollars Toward TV

Amazon appeals to the masses and outspends competitors with video ads that purport to promote its more high fashion offerings.

clock January 3, 2017Maghan McDowell

NIKE.

Marketing and Promotion

Nike Signs on Golfing Champion Jason Day

Jason Day is the number-one ranked golf professional in the world.

clock January 2, 2017Arthur Zaczkiewicz

consumer behavior, premium products

Marketing and Promotion

Consumers Shop Premium for Improved Self-Confidence

Global shoppers look for a little “me” time and indulge in premium products.

clock December 29, 2016Elizabeth Doupnik

Fitness trackers feature high consumer abandonment rates – how to curb this behavior.

Marketing and Promotion

How to Instill Activity Trackers as an Everyday Item

Consumers are on the fence about fitness trackers, often abandoning wearables due to frustrating operating systems, inaccuracy and just plain boredom.

clock December 27, 2016Elizabeth Doupnik

Facebook

Marketing and Promotion

Integrate Wisely: How to Capitalize on Social Shopping

As consumers ready themselves to buy directly from social platforms, retailers should mind these pitfalls.

clock December 21, 2016Elizabeth Doupnik

Newspapers

Marketing and Promotion

Retailers Tilt Ad Dollars to Digital as Newspapers Fail to Deliver

As newspaper circulation dwindles, retailers look to digital to spend ad budgets.

clock December 19, 2016Elizabeth Doupnik

Angry shoppers

Marketing and Promotion

Study Finds Short-Fused Gen Z Quick to Hang Up on Service Calls

Marchex developed the analysis from 2.3 million consumer phone calls to U.S. businesses.

clock December 15, 2016Arthur Zaczkiewicz

subscription services, retail

Marketing and Promotion

Subscription Services Sales Spike as Holiday Shoppers Scoop Up Steals

Savvy holiday shoppers amounted for big year-on-year gains in the subscription service sector.

clock December 15, 2016Elizabeth Doupnik

Social media, e-commerce, consumer behavior

Marketing and Promotion

Shoppers Slowly Warm to Spending on Social Media

Consumers are adjusting to the idea of buying products directly from social media.

clock December 13, 2016Elizabeth Doupnik

Digital Daily

Marketing and Promotion

WWD Tops 50,000 Paid Digital Daily Subscribers

WWD’s audience for the daily publication continues to grow.

clock December 13, 2016WWD Staff

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Essentialist

Today's Must Read

Dragging things around at Thom Browne.

Fashion

Paris Men’s Whiparound Fall 2017

clock January 19, 2017WWD Staff

Social Studies