Marketing and Promotion

Holiday shopping in New York.

Marketing and Promotion

Affluent Consumers Hunt for Deals, Too

First Insight’s latest research revealed that shoppers — across income levels — are increasingly savvy to find the best prices.

clock January 17, 2018Elizabeth Doupnik

Nike NikeConnect

Marketing and Promotion

Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018

Anne Frisbie, senior vice president of global brand and programmatic at InMobi, explains.

clock January 12, 2018Anne Frisbie

NEW YORK, NY - JANUARY 09:  Honoree, Fashion Designer Christian Siriano and  Presenter, Model Coco Rocha attend the 81st Annual YMA Fashion Scholarship Fund National Merit Scholarship Awards Dinner at Marriott Marquis Times Square on January 9, 2018 in New York City.  (Photo by Andrew Toth/Getty Images for YMA Fashion Scholarship Fund)

Marketing and Promotion

YMA Fashion Dinner Awards $1.4 Million in Scholarships

A crowd of 1,100 celebrities, models, fashion and retail executives supported the cause.

clock January 10, 2018David Moin

Dior Homme Taps Pet Shop Boys for Spring 2018 Campaign

Marketing and Promotion

The Best Spring 2018 Ad Campaigns

All the details of the latest campaigns, from Kaia and Presley Gerber for Calvin Klein Jeans to Selena Gomez’s newest Coach ads.

clock January 10, 2018WWD Staff

Racegoes chat as they wait for the racing to begin on the third day of the Royal Ascot horse race meeting, which is traditionally known as Ladies Day, in Ascot, EnglandBritain Royal , Ascot, United Kingdom - 22 Jun 2017

Marketing and Promotion

The Buyer’s Guide to British Fashion at Pitti Uomo

Belstaff, Barbour and Derek Rose are just a few of the U.K. brands about to make their mark on the upcoming trade show.

clock January 9, 2018Lauren Olsen

Glossybox

Marketing and Promotion

Think Tank: Packaging as Brand Ambassador

Ken Chrisman, president of the product care division at Sealed Air, explains how online shopper experiences are affected by packaging.

clock January 8, 2018Ken Chrisman

personalization, AI, technology

Marketing and Promotion

Invigorating Personalization Features Will Boost Consumer Loyalty

Basic customized efforts will increasingly wane in the face of hyper-relevant initiatives.

clock December 15, 2017Elizabeth Doupnik

Facebook Messenger Day

Marketing and Promotion

Facebook Messenger Year in Review: Video, Communities, Tons of Emojis

There were twice as many video chats in 2017, resulting in 17 billion real-time, digital tête-à-têtes.

clock December 14, 2017Elizabeth Doupnik

Details Anya Hindmarch RTW Spring 2018

Marketing and Promotion

Anya Hindmarch to Step Off the Catwalk and Shift to Consumer Events

The designer is planning to stage “happenings” four times a year instead of shows in February and September.

clock December 12, 2017Samantha Conti

Wal-Mart will offer thousands of products for voice ordering via Google Home's Assistant.

Marketing and Promotion

Consumer Trust in AI-Powered, Voice-Enabled Assistants Grows

Shoppers are increasingly referring to the technology, cementing it as a rising touch point for possible engagement — and data collection.

clock December 8, 2017Elizabeth Doupnik

JC Penney

Marketing and Promotion

Kroger, Target and J.C. Penney Dominate ABX Ad Ratings for November

Kroger, Target and J.C. Penney garnered the “most effective” advertising ratings for November, according to the ABX Advertising Benchmark Index.

clock December 8, 2017Tracey Greenstein

Esperanza Spalding==Ralph Pucci 2nd Annual Jazz Set==Ralph Pucci at 44 West 18th Street, NYC==December 4, 2017==©Patrick McMullan==Photo - Gonzalo Marroquin/PMC====

Marketing and Promotion

Ralph Pucci’s Jazz Night Features Esperanza Spalding, Christian McBride

Once a year, the Ralph Pucci showroom becomes a jazz club to benefit Jazz House Kids.

clock December 5, 2017David Moin

Twila true

Marketing and Promotion

Authenticity: One Beauty Brand’s Secret Ingredient

Twila True explained what makes the Twila True Beauty brand an emblem of authenticity in an otherwise crowded market.

clock December 5, 2017WWD Studios

Body_Care_Creative-018

Marketing and Promotion

Twila True Beauty Nurtures Authentic Consumer Connections

Here is how the brand maintains its dedication to authenticity, and shares its message with consumers.

clock December 5, 2017WWD Studios

millennials think tank

Marketing and Promotion

Strategy Overhauls Might Be Unnecessary to Attract Millennials

Millennials are proving to be predictable, which is good news for brands targeting the demographic.

clock November 30, 2017Elizabeth Doupnik

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Street style at Paris Haute Couture Week Spring 2018

Fashion

Street Style at Paris Haute Couture Week SS18 [PHOTOS]

clock 7hWWD Staff

Social Studies