Marketing and Promotion

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s Holiday Windows Pay Tribute to Manhattan

The department store’s holiday windows are taking a traditional route.

clock 10hSharon Edelson

A holiday rotunda.

Marketing and Promotion

Consumers Begin Holiday Shopping In-store Due to Online Frustrations

The curtain hasn’t closed on bricks-and-mortar yet.

clock November 15, 2017Elizabeth Doupnik

Philomena Zanetti at Mercedes-Benz Fashion Week Berlin Spring/Summer 2017

Marketing and Promotion

Mercedes-Benz Condensing Runway Action in Berlin

Automotive giant now partnering with Nowadays for a newly conceived Mercedes-Benz Fashion Week in Berlin.

clock November 13, 2017Melissa Drier

A holiday window from Lord & 
Taylor.

Marketing and Promotion

Lord & Taylor’s Holiday Windows, With Jessie James Decker

Unveiling the window displays coincided with a charitable holiday shopping event.

clock November 10, 2017Vicki M. Young

The scene on Black Friday.

Marketing and Promotion

Key Strategies to Draw Holiday Shoppers: Make It Quick, Personal, Convenient

Kibo Commerce has released new research regarding methods to lure consumers.

clock November 9, 2017Elizabeth Doupnik

Holiday shoppers in London

Marketing and Promotion

Report: Physical Retail Far From Obsolete

A new report by PSFK reveals the future of retail trends and provides a roadmap to building better offline retail experiences.

clock November 8, 2017Lauren Olsen

kohl's earnings kevin mansell

Marketing and Promotion

Target, Kohl’s Garner Top Scores in ABX Ad Effectiveness Ranking for October

Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.

clock November 8, 2017Tracey Greenstein

The scene on Black Friday.

Marketing and Promotion

Consumers Search for Different Product Deals at Varying Times

From pre-Thanksgiving to after Christmas, shoppers are wising up to when they can find the best prices.

clock November 6, 2017Elizabeth Doupnik

The scene on Black Friday.

Marketing and Promotion

Consumers Have Kicked Off Holiday Shopping: Is Your Brand Ready?

Nielsen has revealed that customers began holiday spending as early as September.

clock November 6, 2017Elizabeth Doupnik

TOMS one day without shoes

Marketing and Promotion

Why Brands Like Puma and Toms Are Successful on Social Media

Every social media platform is unique — here is how to leverage each one.

clock November 1, 2017Lauren Olsen

Target Herald Square.

Marketing and Promotion

Wal-Mart, Target Earn Top Spots in ABX Advertising Rankings for September

Wal-Mart, Target and Kohl’s took the top spots in ad effectiveness for September.

clock October 26, 2017Tracey Greenstein

E-commerce can benefit from omnichannel solutions.

Marketing and Promotion

New Product Enables Personalized Experiences Across Retail Channels

Segment’s “Personas” will create central customer records for brands, resulting in personalized omnichannel experiences.

clock October 25, 2017Lauren Olsen

Sara Quinlan

Marketing and Promotion

Sarah Quinlan and Mastercard’s Data on Consumer Spending

The themes were how to reach the consumer and how to curate for her.

clock October 25, 2017Vicki M. Young

Apple iPhone

Marketing and Promotion

Social Media Engagement Critical for Brands

Here is how a new suite of analytics tools enables brands such as Nike, Adidas and Under Armour to determine how they stack up.

clock October 23, 2017Lauren Olsen

mobile platforms, omnichannel

Marketing and Promotion

Report: Consumers Exhaustively Research, Plan Purchases

Shoppers are increasingly surveying options before selecting an item.

clock October 20, 2017Elizabeth Doupnik

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Today's Must Read

The "Snow White" Saks holiday windows with dresses by  Alberta Ferretti and Naeem Khan.

Business

Breakfast at Saks, Disney-Style, in a ‘Snow White’ Holiday Campaign

clock 9hDavid Moin

Social Studies