Business

CEO Talks: Marco Bizzarri on Gucci's Culture of Change

The chief executive officer discusses the brand's turnaround since he took over two years ago.

clock 7hLuisa Zargani

Business

Tiffany Shares Up, but Potentially Could Be Higher

Tiffany & Co. named three new board members, and one analyst has a target price of $102 for Tiffany shares.

clock 14hVicki M. Young

Business

Macy's Sees Headwinds Persist, Cites Initiatives to Improve Operations

Apparel was a surprising standout performer in an otherwise difficult year.

clock 16hDavid Moin

Marketing and Promotion

Jeremy Scott RTW Fall 2017

Marketing and Promotion

Influencers Gain More Power During NYFW

The Trendalytics report also revealed top trends with consumers.

clock 17hArthur Zaczkiewicz

A visual from Zalando's spring 2017 campaign

Marketing and Promotion

Zalando Taps A$AP Rocky, Jourdan Dunn for Spring Campaign

The e-tailer has also enlisted Andreea Diaconu, Kris Gottschalk and Julia Nobis for its print and digital spring campaign and short film

clock February 19, 2017Lorelei Marfil

Shoppers turn to mobile devices for fashion shopping and buying.

Marketing and Promotion

Sorry, Snapchat: Facebook Still Dominates Consumer Engagement

In a diversifying device landscape and a smattering of social platforms, consumers keep it simple.

clock February 17, 2017Elizabeth Doupnik

holt-renfrew-gucci

Marketing and Promotion

New Cover Girls for Canada’s Holt Renfrew

It’s a new approach for the Canadian luxury chain.

clock February 15, 2017David Moin

A print ad of Vintage Trouble from the John Varvatos spring campaign.

Marketing and Promotion

Varvatos Teams With Vintage Trouble for Spring Ads

The print ads and a short film of the band will be released on Friday.

clock February 10, 2017Jean E. Palmieri

Kenzo for H&M collaboration

Marketing and Promotion

Knowing Gen Z Behavior Essential in Fashion Apparel Product Development

The self-informed demographic values quality and authenticity above all else.

clock February 9, 2017Elizabeth Doupnik

Old Navy comps were up in October.

Marketing and Promotion

Old Navy, Target Rank Tops in Ad Effectiveness in January

Retailers ran nearly as many ads in January as they did in the highly promoted month of December.

clock February 9, 2017Arthur Zaczkiewicz

Marketing and Promotion

Female Tribes: A New Way of Looking at Women

J. Walter Thompson’s proprietary insight study uses new classifications to better understand the female consumer.

clock February 8, 2017Gordon Sorlini

Michael Kors

Marketing and Promotion

Michael Kors Facebook Study Connects Ads with In-Store Visits

The first published study of Facebook’s offline conversions ad tools found a 31 percent increase in transactions attributed to the ads.

clock February 8, 2017Maghan McDowell

Marketing and Promotion

Adam Shapiro Opens L52 Communications in London

The boutique agency’s clients include Michael Halpern and Fabrizio Viti.

clock February 8, 2017Samantha Conti

The new Levi's 501 Skinny.

Marketing and Promotion

Levi’s Tops Apparel Brand Intimacy Report

The report, based on emotions, revealed that the apparel industry performed slightly below the 15-industry average.

clock February 7, 2017Arthur Friedman

A visual of Mr Porter's spring 2017 campaign

Marketing and Promotion

Mr Porter Unveils Spring Campaign

The campaign was shot by Matthew Brookes, who has worked with brands including Giorgio Armani, Cartier and Paul Smith.

clock February 7, 2017Lorelei Marfil

A still from Coco de Mer's short film starring Pamela Anderson

Marketing and Promotion

Coco de Mer Taps Rankin to Shoot Film, Names Pamela Anderson as International Brand Ambassador

The seductive short film, which was shot in London, features Anderson at her apartment as she gets ready for Valentine’s Day and wears several styles from the Gaia summer 2017 range.

clock February 7, 2017Lorelei Marfil

social media ads

Marketing and Promotion

The Social Clutter Conundrum

Brands and retailers have crowded the social sphere, resulting in turned-off consumers.

clock February 7, 2017Elizabeth Doupnik

Generation Z prefers skippable mobile videos or that offer rewards.

Marketing and Promotion

Gen Z Wants to Skip Your Ad

The demographic will tolerate your marketing if they can breeze through it.

clock February 2, 2017Elizabeth Doupnik

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Essentialist

Today's Must Read

The Canada Goose store in Soho.

Business

Canada Goose Files Prospectus for IPO

clock 13hVicki M. Young

Social Studies