Marketing and Promotion

Visuals of Bally's Fall 2017 advertising campaign

Marketing and Promotion

Bally Taps Taylor Hill for Fall 2017 Ad Campaign

The campaign was shot by Brianna Capozzi.

clock 15hLorelei Marfil

Millennials prefer the experience of buying a luxury item than just accumulating stuff.

Marketing and Promotion

How to Engage Hispanic Millennials: From Shopping to Social

A new report discusses the updated spending habits and consumer attitudes of segment.

clock 17hElizabeth Doupnik

A still of Next's new digital artist Fahren Feingold's moving illustrations.

Marketing and Promotion

Next Management Sees a Future Full of Digital Art

Gifs, moving illustrations and even claymation may be the next wave of digitalization in fashion and retail.

clock July 24, 2017Kali Hays

A visual of the Outnet.com Fall 2017 advertising campaign,

Marketing and Promotion

The Outnet.com Taps Models Amber Valletta and Missy Rayder for Fall Advertising Campaign

The campaign was shot by Riccardo Vimercati in London.

clock July 24, 2017Lorelei Marfil

Wal-Mart Signage outside a Wal-Mart store in Duarte, Calif. Wal-Mart is promising it won't be beat on prices this holiday season. But online shoppers shouldn't expect free shipping without any restrictionsRetail Holiday, Duarte, USA

Marketing and Promotion

Wal-Mart, Macy’s and Kroger Dominate in ABX Ad Effectiveness Rating

The top retailers tracked by ABX ran 504 new spots in June, which is higher than in May.

clock July 21, 2017Arthur Zaczkiewicz

B-T-S transaction activity begins in late June.

Marketing and Promotion

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.

clock July 19, 2017Arthur Zaczkiewicz

Growth of mobile technology is forcing retailers to change and transform.

Marketing and Promotion

Social Media Platforms Seek User Retention With Video

Amid increasing mobile adoption, certain networks are cutting through the clutter with revamped video offerings.

clock July 18, 2017Elizabeth Doupnik

Street style at Paris Couture Week Fall 2017

Marketing and Promotion

Consumers Increasingly Opt for Apps Over TV

Across generations, individuals are spending more time on apps and video content opposed to traditional entertainment.

clock July 18, 2017Elizabeth Doupnik

Forever 21 pre-fall

Marketing and Promotion

Forever 21 Enlists Broad Mix for Pre-Fall Campaign

The retailer said it’s focusing on diversity for its newest campaign.

clock July 17, 2017Kari Hamanaka

Millennials do online research before they commit to making a purchase.

Marketing and Promotion

Millennial Confessional: What Makes Them Tick, Spend, Scroll

From their lips to your ears.

clock July 14, 2017Elizabeth Doupnik

A visual from the #Thisbody Lane Bryant add campaign

Marketing and Promotion

Lane Bryant Partners With Pandora for Mobile-First Marketing Strategy

The music-streaming service boosted the retailer’s foot traffic during the crowded holiday season.

clock July 13, 2017Elizabeth Doupnik

targeted advertising

Marketing and Promotion

Targeted Ad Expenditures on Track to Grow 65% in 2017

Emarketer expects “addressable” TV ad spending to reach $1.26 billion by the end of the year.

clock July 12, 2017Arthur Zaczkiewicz

amazon prime day

Marketing and Promotion

Amazon Prime Day: the New Black Friday?

The 30-hour affair extends new deals and special offers almost every five minutes — but shoppers still compare prices elsewhere.

clock July 10, 2017Elizabeth Doupnik

Jack Lawless, Joe Jonas, JinJoo Lee, Cole Whittle, DNCEREVOLVE festival - Day 2, Coachella Valley Music and Arts Festival, Palm Springs, USA - 16 Apr 2017

Marketing and Promotion

Online Retailers Lead Bricks-and-Mortar in Influencer Marketing

Detangling one of the complexities in the flailing retail industry might be under marketing professionals’ noses — or thumbs.

clock July 7, 2017Elizabeth Doupnik

Bullrider Bonner Bolton in the American Eagle Outfitters fall campaign.

Marketing and Promotion

American Eagle Banking on Jeans for Back-to-School

A new campaign centered around American jeans will launch on July 6.

clock July 5, 2017Jean E. Palmieri

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Essentialist

Today's Must Read

Opposition is mounting within the fashion community to a potential move to Brooklyn.

Business

Most Garment Center Factories Would Rather Close Than Relocate, According to New Survey

clock 13hRosemary Feitelberg

Social Studies