Marketing and Promotion

Stephanie Gilmore

Marketing and Promotion

Roxy Looks to Recast Brand in Bid to Broaden Base

The women’s action sports label has a new campaign pulling in not just board sport athletes, but more mainstream celebrities and influencers.

clock 20mKari Hamanaka

Macy's unveils Christmas windows that celebrate New York City.

Marketing and Promotion

Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January

Macy’s, Old Navy, Kohl’s and Kroger scored the highest ratings in advertising effectiveness for January.

clock February 14, 2018Tracey Greenstein

Mobile is a big component of the shopping experience.

Marketing and Promotion

Luxury Brands and the Chinese Millennial Consumer

Brands new to the Chinese market should focus their attention on having a mobile presence, says an expert with The Luxury Conversation.

clock February 13, 2018Vicki M. Young

Alibaba

Marketing and Promotion

Lenovo, Huawei Top List of Leading Chinese Brands

Kantar Millward Brown reviewed Chinese brands that are making waves in the global market.

clock February 7, 2018Elizabeth Doupnik

Ralph Lauren RTW spring 2018

Marketing and Promotion

Ralph Lauren Pushes to Digital Future

The hope is that the new digital platform will build quality traffic and grow revenue on its U.S. site.

clock February 1, 2018Vicki M. Young

Millennials do online research before they commit to making a purchase.

Marketing and Promotion

Driven By Financial Stress, Millennials Tighten Purse Strings

A new study conducted by Bank of America, reveals one of the top reasons the demographic heavily hunts for deals.

clock February 1, 2018Elizabeth Doupnik

chinese shoppers

Marketing and Promotion

Cheetah Mobile, Hypr Link to Attract Chinese Influencers

The influencer platform will aim to connect North American brands with cross-border social players.

clock January 31, 2018Elizabeth Doupnik

A Walgreens location in New York.

Marketing and Promotion

Walgreens, Amazon Take Top Spots in ABX Ad Ratings for December

Walgreens, Amazon and Kroger among top brands in “advertising effectiveness” for December 2018.

clock January 25, 2018Tracey Greenstein

chinese shoppers

Marketing and Promotion

More Than 80 Percent of Chinese Consumers Shop on Mobile

The region is a largely untapped frontier for retailers and brands searching for new revenue channels.

clock January 24, 2018Elizabeth Doupnik

Holiday shopping in New York.

Marketing and Promotion

Affluent Consumers Hunt for Deals, Too

First Insight’s latest research revealed that shoppers — across income levels — are increasingly savvy to find the best prices.

clock January 17, 2018Elizabeth Doupnik

Nike NikeConnect

Marketing and Promotion

Think Tank: Marketers to Take Advantage of Mobile Video Advertising in 2018

Anne Frisbie, senior vice president of global brand and programmatic at InMobi, explains.

clock January 12, 2018Anne Frisbie

NEW YORK, NY - JANUARY 09:  Honoree, Fashion Designer Christian Siriano and  Presenter, Model Coco Rocha attend the 81st Annual YMA Fashion Scholarship Fund National Merit Scholarship Awards Dinner at Marriott Marquis Times Square on January 9, 2018 in New York City.  (Photo by Andrew Toth/Getty Images for YMA Fashion Scholarship Fund)

Marketing and Promotion

YMA Fashion Dinner Awards $1.4 Million in Scholarships

A crowd of 1,100 celebrities, models, fashion and retail executives supported the cause.

clock January 10, 2018David Moin

Acne Studios Spring 2018 Ad Campaign

Marketing and Promotion

The Best Spring 2018 Ad Campaigns

All the details of the latest campaigns, from Kaia and Presley Gerber for Calvin Klein Jeans to Selena Gomez’s newest Coach ads.

clock January 10, 2018WWD Staff

Racegoes chat as they wait for the racing to begin on the third day of the Royal Ascot horse race meeting, which is traditionally known as Ladies Day, in Ascot, EnglandBritain Royal , Ascot, United Kingdom - 22 Jun 2017

Marketing and Promotion

The Buyer’s Guide to British Fashion at Pitti Uomo

Belstaff, Barbour and Derek Rose are just a few of the U.K. brands about to make their mark on the upcoming trade show.

clock January 9, 2018Lauren Olsen

Glossybox

Marketing and Promotion

Think Tank: Packaging as Brand Ambassador

Ken Chrisman, president of the product care division at Sealed Air, explains how online shopper experiences are affected by packaging.

clock January 8, 2018Ken Chrisman

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Essentialist

Today's Must Read

Christopher Bailey and guestStudent Fashion Week, London, Britain - 08 Jun 2016

Fashion

Christopher Bailey on Legacy — and Post-Burberry Life

clock February 17, 2018Samantha Conti

Social Studies