Marketing and Promotion

e-commerce online shopping

Marketing and Promotion

U.S. Reliance on Computers Surpasses Caffeine, Cash

An Intel survey revealed how just how reliant the U.S. is on their desktops.

clock 21hElizabeth Doupnik

An Eddie Bauer marketing image from the new campaign.

Marketing and Promotion

Memorable Marketing: Key Strategies to Draw Consumers

Playing to individuals’ emotions is more important than ever to secure brand loyalty.

clock May 24, 2017Elizabeth Doupnik

Bowen Tian

Marketing and Promotion

CFDA and NYCEDC Help Design Students Envision the Working Life

Sixty up-and-coming student designers are displaying their collections as part of a two-day event at 415 Fifth Avenue.

clock May 23, 2017Rosemary Feitelberg

Marketing and Promotion

IMG Plans Consumer-Driven Approach in Berlin

Change ahead for Berlin Fashion Week as Mercedes-Benz and IMG approach the end of a 10-year partnership.

clock May 23, 2017Melissa Drier


Marketing and Promotion

For Millennials, Sharing Is Caring

A new survey revealed the demographics’ preference for sharing economy services such as Uber and Etsy.

clock May 19, 2017Elizabeth Doupnik

Backstage at Alexis Mabille RTW Fall 2017

Marketing and Promotion

Shaping Marketing Strategies to Capture Gen Z Shoppers

Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of power-spenders.

clock May 19, 2017Elizabeth Doupnik

Marketing and Promotion

CMO Checklist: Marketing to Millennials and Gen Z-ers

Keeping up with Millennials and GenZ-ers can be dizzying – here’s a cheat sheet to catch up on how to best appeal to the power spenders.

clock May 19, 2017Elizabeth Doupnik

Holiday Shopping 2016

Marketing and Promotion

Consumers Wary of Future, Tighten Purse Strings

CPG sales in Q1 were low, reflecting conservative spending across demographics.

clock May 12, 2017Elizabeth Doupnik


Marketing and Promotion

Wal-Mart Grabs Top Positions in Most Effective Ads Ratings

Retailers tracked by ABX ran about the same number of ads in April as they did in March.

clock May 10, 2017Arthur Zaczkiewicz

Raissa Gerona and Michael Mente of Revolve

Marketing and Promotion

Meet the Mastermind Behind Revolve’s Influencer Marketing Playbook

How the company, which has managed to keep its finger on the pulse of Millennials, continues to roll out events with each bigger and better than the next.

clock May 9, 2017Kari Hamanaka

Holiday shopping in New York.

Marketing and Promotion

Study: Retailers Failing to Meet Consumer Expectations

Customer experiences continue to fail despite invigorated strategies realized in bricks-and-mortar stores.

clock May 5, 2017Elizabeth Doupnik

Create & Cultivate Dallas

Marketing and Promotion

Create & Cultivate New York Draws Amazon Fashion, Saks Off 5th to Conference

The one-day event is seeing the number of brands looking to get in front of its Millennial audience on the rise.

clock May 5, 2017Kari Hamanaka

Marketing and Promotion

Florence in New York Trade Show Set for May 15-17

The show will include fashion, jewelry and leather-goods brands.

clock May 4, 2017Jean E. Palmieri

Mobile shopping

Marketing and Promotion

How to Build Brand Awareness in Cluttered Digital Shelves

A survey reveals how to approach online shoppers to maximize intrigue and purchases.

clock May 4, 2017Elizabeth Doupnik

Generation Z after 2000

Marketing and Promotion

Teens Present Obtuse Mobile Marketing Opportunities

Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older cohorts.

clock May 2, 2017Elizabeth Doupnik

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Today's Must Read

Laura Biagiotti and daughter Lavinia


Laura Biagiotti Dies at 73 in Rome

clock 5hLuisa Zargani

Social Studies