Marketing and Promotion

Gander Mountain.

Marketing and Promotion

Gander Mountain Taps Consumers for Logo Redesign

The company is liquidating its stores and inventory.

clock June 27, 2017Arthur Zaczkiewicz

farfetch, instagram, social media, e-commerce

Marketing and Promotion

Hashoff Debuts Self-Service Platform for Influencer Navigation

The influencer marketing platform has announced a centralized dashboard to facilitate transparent communication and execution of social marketing campaigns.

clock June 27, 2017Elizabeth Doupnik

RRD print digital

Marketing and Promotion

Why Print and Digital Are Key to Engaging Consumers in a Cluttered Market

John Pecaric, chief commercial officer at R.R. Donnelley, explains.

clock June 23, 2017Arthur Zaczkiewicz

echo look amazon

Marketing and Promotion

Is Amazon the New Google?

Consumer searches are beginning — and ending — on the e-commerce behemoth.

clock June 22, 2017Elizabeth Doupnik

A Walgreens location in New York.

Marketing and Promotion

Amazon, Drug Chains Score High in ABX Effectiveness for May

Retailers ran 435 new ads in May, which was about the same number as April.

clock June 20, 2017Arthur Zaczkiewicz

influencer marketing, instagram, social media, millennials

Marketing and Promotion

The Science Behind Influencer Marketing

Backed by extensive data and enhanced with new technology, influencer marketing has become a well-oiled marketing machine.

clock June 20, 2017Elizabeth Doupnik

Hannah Bronfman, adidas, emv, social media, instagram

Marketing and Promotion

Fast Fashion, Ath-leisure Lead in Monthly Earned Media Value

Though Zara and Revolve still lead the stats, Farfetch and Yeezy are climbing the ranks.

clock June 20, 2017Elizabeth Doupnik

It costs less to acquire an Android user than an iOS user.

Marketing and Promotion

Liftoff Discloses Acquisition Costs for New Shopping App Users

It costs more to acquire a user who will register on the app and then actually make a purchase.

clock June 20, 2017Vicki M. Young


Marketing and Promotion

Gen Z’s Fashion Tastes, Buying Habits, Interests and Aspirations Discussed in Depth at FCD

Born between 1995 and 2010, the 61-million strong Gen Z has one million more people than Millennials.

clock June 19, 2017Rosemary Feitelberg

Name: Julia Kuczyńska

Number of Instagram Followers: 924K

Number of YouTube Subscribers: 65,626

EMV 2016: $64,785,415

Marketing and Promotion

Influencer Database HYPR Adds New Features to Platform

Users will now be able to access audience demographic information and profiles on its extensive influencer database.

clock June 16, 2017Elizabeth Doupnik

Google Cardboard is a virtual reality headset that works with a smartphone.

Marketing and Promotion

Consumer Virtual Reality Awareness Rises

Consumers are becoming more familiar with the technology, signaling to retailers to ready themselves for future integration.

clock June 15, 2017Elizabeth Doupnik

Instagram Aimee Song BuzzFeed

Marketing and Promotion

Instagram Gets Transparent With New Tag for Ads

A new tag for influencers and others to make it more clear for followers to distinguish between regular and paid posts will be tested and then rolled out globally.

clock June 14, 2017Kari Hamanaka

consumer behavior, trend forecasting, color palettes

Marketing and Promotion

PPG Predicts Unexpected Tone for 2018 Color of the Year

An updated tone of black makes a return for next year — investigated and cultivated in line with consumer mind-sets and evolving aesthetic themes.

clock June 14, 2017Elizabeth Doupnik

echo look amazon

Marketing and Promotion

Is Product Content Costing Your Brand?

A new survey confirmed that item descriptions and peer reviews rank highest among factors influencing consumers’ purchases.

clock June 13, 2017Elizabeth Doupnik

Changes in consumer shopping behavior is impacting the retail market.

Marketing and Promotion

Salesforce Shopping Index Marks Shift in Digital Commerce

The first-quarter index proves that customized content that’s integrated throughout the entire customer journey is essential for success.

clock June 8, 2017Elizabeth Doupnik

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Backstage at Off-White RTW Spring 2017


Off-White Rejects Paige’s ‘Just Kidding’ Approach in Trademark Fight

clock 5hKali Hays

Social Studies