Marketing and Promotion

From Abercrombie's 2017 campaign, "This Is the Time."

Marketing and Promotion

Abercrombie’s 2017 Campaign Includes First Commercial in Over 10 Years

The campaign is integrated across multiple platforms and includes experiential events to connect with the consumer.

clock 10hVicki M. Young

Millennial Christmas laptop online shopping

Marketing and Promotion

How to Access the Millennial $200 Billion Buying Power This Holiday

Michael Osborne, chief executive officer of SmarterHQ, explains.

clock October 17, 2017Michael Osborne

Holiday shopping in New York.

Marketing and Promotion

Contemplative Consumers Value Diversified Products, Experiential Retail

A recent report released by Colliers discusses the latest evolution of shopping behavior.

clock October 16, 2017Elizabeth Doupnik

online shopping

Marketing and Promotion

Data Science Key to TechStyle Fashion Group’s Success

Here is how the company’s data science team leverages its tools for ShoeDazzle, FabKids, Fabletics and JustFab.  

clock October 13, 2017Lauren Olsen


Marketing and Promotion

Everyday Influencers Key to Winning Today’s Consumers

It’s not just Kim and Kanye influencing consumers’ shopping preferences — here’s how one digital marketing company leverages “everyday influencers” to stay current.  

clock October 12, 2017Lauren Olsen

The Adidas and JD Sports fall 2017 EQT campaign featuring Stormzy and Hailey Baldwin

Marketing and Promotion

Winners Win: Adidas, Nike, Under Armour Lead Activewear Vertical

The athletic companies have diversified products and tapped hard-hitting influencers to secure gains in earned media value.

clock October 10, 2017Elizabeth Doupnik

Omni-channel retailing is becoming the industry standard.

Marketing and Promotion

Cloud Commerce Platform Bolsters Keds’ Influence

Here’s how Keds leverages the Salesforce Commerce Cloud to enhance its positioning in the marketplace.

clock October 6, 2017Lauren Olsen

mobile platforms, omnichannel

Marketing and Promotion

Social Media Holds Key to Boost Customer Service

Here’s why one brand turned to social media management software platform Sprout Social to provide a better customer service experience.

clock October 2, 2017Lauren Olsen

black friday, cyber monday, holiday, holiday shopping, consumer behavior

Marketing and Promotion

Salesforce Holiday 2017 Predictions: Cyber Black Friday?

Black Friday is expected to become the most traversed digital spending day — even more than Cyber Monday.

clock October 2, 2017Elizabeth Doupnik

Listrak headquarters in Lititz, PA.

Marketing and Promotion

Listrak Offers Digital Marketing Solutions to Boost Business Success

Digital marketing is more important than ever. Here is how Listrak manages to offer relevant solutions to brands and retailers, while setting itself apart.

clock September 28, 2017Lauren Olsen

Brian Buchwald

Marketing and Promotion

Breaking Barriers: Mastering China’s Digital Landscape

At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.

clock September 28, 2017Elizabeth Doupnik

Brian Berger

Marketing and Promotion

How Mack Weldon Gains Loyal Customers

Mack Weldon’s Brian Berger wants to elevate the men’s underwear and sock purchasing experience.

clock September 27, 2017Aria Hughes

Generation Z after 2000

Marketing and Promotion

Adyen Research Reveals Key Consumer Traits of Generation Z

The payments platform provider surveyed consumers to learn about shopping behavior.

clock September 22, 2017Arthur Zaczkiewicz

Westfield Shopping CentreWestfield shopping centre, Stratford, London - 30 Jun 2012

Marketing and Promotion

Global Consumers Are More Confident — But Are They Spending?

Shoppers are becoming more frugal and investing rather than spending.

clock September 21, 2017Elizabeth Doupnik

LVMH Celebrates its Environmental Division's 25th Anniversary

Marketing and Promotion

LVMH Raises Environmental Targets

As it marked the 25th anniversary of its environment division, the luxury group pledged to double its internal carbon funds from next year.

clock September 20, 2017Joelle Diderich

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Today's Must Read

Carrefour SA


Price Wars in France Weighed on Carrefour in Q3

clock 22hMimosa Spencer

Social Studies