Consumers benefited from AI-powered product suggestions and elevated mobile shopping features.
Nielsen’s latest research confirms that Generation Z is swayed by social engagement.
Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
Consumer engagement is one thing, ROI is another.
The curtain hasn’t closed on bricks-and-mortar yet.
Unveiling the window displays coincided with a charitable holiday shopping event.
Kibo Commerce has released new research regarding methods to lure consumers.
Macy’s, Kohl’s, Kroger and Target scored the top spots in “advertising effectiveness” for October.
From pre-Thanksgiving to after Christmas, shoppers are wising up to when they can find the best prices.