By  on November 9, 2007

An ever-increasing number of beauty brands use the runway to cloak themselves in the aura of designers both established and emerging. It’s become a backstage bonanza for fashion companies — but is the consumer paying any attention?

Makeup artist Bobbi Brown remembers the days when she could turn up to do a fashion show, wet hair in a ponytail, sneakers on her feet, her face devoid of makeup. After all, the cameras were in the front of the house, not backstage, trained on the models, not the makeup artists.

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