Fashion marketers are facing a seismic shift in the psychographic profile of their female customers — one that’s posing a steeper challenge to an already rocky business. It’s the emergence of a more complex fashion consumer who expresses a variety of conflicting attitudes and opposing behaviors, and thus is harder to please.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)