Smart marketers acknowledge they need to be where the customer is — whether that’s mobile, online, outdoor, network TV, cable or print. They say it’s essential to integrate their online and offline activities as part of their marketing-advertising program. For example:
• Polo Ralph Lauren recently ran a Ralph Lauren Collection gatefold print ad inviting readers to view the runway show and behind-the-scenes video on the Ralph Lauren app on the iPhone or to visit ralphlaurencollection.com.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)