By  on September 6, 2013

With her newest project, Bobbi Brown is turning herself into a YouTube impresario with an eye toward luring Millennials, with a lofty goal of attracting 100 million Internet views in the next 12 months.

Together with Collective Digital Studio and Multi-Channel Network, the makeup artist will launch I Love Makeup, an online beauty channel on YouTube on Monday. The channel will feature comedy, makeover and inspirational programs created in collaboration with popular YouTube personalities, including Grace Helbig, Weylie Hoang, Taryn Southern, Alexa Losey, Sophia Chang and Claire Marshall.

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