NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target, but baby boomers’ purchasing behavior is highly individualistic and difficult to...
NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target, but baby boomers’ purchasing behavior is highly individualistic and difficult to predict. Some are affluent empty nesters, while others are caught in the squeeze of supporting children and perhaps ageing parents. As a group, baby boomers are expected to redefine what it means to age in America — and to spend a growing share of wallet on personal care, adult education, travel, and entertainment.
In a bid to help marketers appeal to the boomers, American Demographics magazine held a breakfast meeting called Busting Boomer Myths, on Oct. 9th, at Manhattan’s Hilton Hotel. Following are some highlights.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)