By  on March 12, 2014

Ace Metrix’s Blackbook list of the most effective television advertising brands is out, and Reebok scored the top spot.

Winners are based on their Ace Scores, which reflect the interplay between an ad’s measured “persuasion” — comprised of likability, information, attention, change, relevance and desire — and its measured “watchability” and the likelihood of watching the ad again. All nationally aired ads are scored by more than 500 U.S. consumers weighted to the U.S. census for age, gender and income.

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