Ace Metrix’s Blackbook list of the most effective television advertising brands is out, and Reebok scored the top spot.
Winners are based on their Ace Scores, which reflect the interplay between an ad’s measured “persuasion” — comprised of likability, information, attention, change, relevance and desire — and its measured “watchability” and the likelihood of watching the ad again. All nationally aired ads are scored by more than 500 U.S. consumers weighted to the U.S. census for age, gender and income.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"