Ace Metrix’s Blackbook list of the most effective television advertising brands is out, and Reebok scored the top spot.
Winners are based on their Ace Scores, which reflect the interplay between an ad’s measured “persuasion” — comprised of likability, information, attention, change, relevance and desire — and its measured “watchability” and the likelihood of watching the ad again. All nationally aired ads are scored by more than 500 U.S. consumers weighted to the U.S. census for age, gender and income.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)