By  on January 28, 2008

THESE DAYS, ANY COMPANY THAT WANTS TO ACHIEVE cult status — or just make a truckload of money — views "The Oprah Winfrey Show" as the ultimate stage. Products featured on one of Oprah's "favorite things" episodes have sold out in mere hours, while others have enjoyed a long wave of publicity after receiving her seal of approval.

The outcome was no different for Marchon and its stable of designer eyewear and sunwear under such brands as Calvin Klein, Fendi, Karl Lagerfeld, Disney, Coach, Nike, Michael Kors, Pucci and Nautica. Although it came as a surprise to the executives at Marchon that the company's glasses would be featured on Winfrey's "favorite things for summer" show, the brand had previously built a relationship with Oprah and she has been photographed wearing frames manufactured by them (usually Fendi).

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