By  on January 31, 2008

Adidas will fete its sports style division during New York Fashion Week with a series of events, including the Y-3 show. To be held Sunday at 5 p.m. on Pier 40, the show for the collaborative line between Adidas and Yohji Yamamoto is expected to attract celebrities including Ellen Pompeo of "Grey's Anatomy."

An Adidas spokesman said the line this season will mix technical fabrics and basic pieces, or technical pieces and basic, including natural, fabrics. The color palette will be mainly cool blue, with touches of red and yellow. The set will include an ice wall "that will function as a 230-foot-long glacial backdrop," he said.

Meanwhile, Adidas Originals is striving to get some of the attention its sister brand Y-3 has become known for during fashion week.

Originals' biggest campaign yet, "Celebrate Originality," is launching with Web films, starting with one on Adidas founder Adi Dassler, and a partnership with Facebook. In a 16-foot-by-30-foot "shoebox" on Broome and Ludlow Streets, Adidas will host a Celebrate Originality art show, curated by Justin Theroux and Douglas Little, with an opening reception Friday, where Amy Sedaris is rumored to be selling her cupcakes for a nickel. The show will be open to the public from Saturday to Feb. 9.

The more than 40 Adidas Originals stores globally also are being redesigned, modeled after artists' ateliers, complete with a library, a station where customers can design an Adidas Originals shoe from scratch and a wall that will feature digital pictures shoppers can have taken that will stay up for 24 hours. New York's store on Wooster between Prince and Houston Streets is the first. After being closed for the last month, it reopens Saturday, with an opening event Monday.

The same night will be a bigger party launching the Adidas Originals Denim by Diesel, with performances by Chromeo as well as Glass Candy.

Adidas' final fashion week event on Feb. 5 will return the spotlight to Y-3. The brand and Yohji Yamamoto Inc. will have an event celebrating the openings of both their stores in the Meatpacking District. Expected guests include Vincent Gallo, Eric Dane from "Grey's Anatomy" and Idris Elba from "The Wire."For West Coast Adidas fans, on Friday the company will hold a launch party in Los Angeles for its "1979" limited edition project, in conjunction with sneaker store Undefeated and photographer Estevan Oriol, who has taken photos of people playing basketball. The project, which will create 650 pairs of shoes retailing for $450 each, celebrates Adidas' ties to basketball by focusing on its 1979 launch of the Originals Top Ten basketball sneaker.

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