Adidas will fete its sports style division during New York Fashion Week with a series of events, including the Y-3 show. To be held Sunday at 5 p.m. on Pier 40, the show for the collaborative line between Adidas and Yohji Yamamoto is expected to attract celebrities including Ellen Pompeo of "Grey's Anatomy."
An Adidas spokesman said the line this season will mix technical fabrics and basic pieces, or technical pieces and basic, including natural, fabrics. The color palette will be mainly cool blue, with touches of red and yellow. The set will include an ice wall "that will function as a 230-foot-long glacial backdrop," he said.
Meanwhile, Adidas Originals is striving to get some of the attention its sister brand Y-3 has become known for during fashion week.
Originals' biggest campaign yet, "Celebrate Originality," is launching with Web films, starting with one on Adidas founder Adi Dassler, and a partnership with Facebook. In a 16-foot-by-30-foot "shoebox" on Broome and Ludlow Streets, Adidas will host a Celebrate Originality art show, curated by Justin Theroux and Douglas Little, with an opening reception Friday, where Amy Sedaris is rumored to be selling her cupcakes for a nickel. The show will be open to the public from Saturday to Feb. 9.
The more than 40 Adidas Originals stores globally also are being redesigned, modeled after artists' ateliers, complete with a library, a station where customers can design an Adidas Originals shoe from scratch and a wall that will feature digital pictures shoppers can have taken that will stay up for 24 hours. New York's store on Wooster between Prince and Houston Streets is the first. After being closed for the last month, it reopens Saturday, with an opening event Monday.
The same night will be a bigger party launching the Adidas Originals Denim by Diesel, with performances by Chromeo as well as Glass Candy.
Adidas' final fashion week event on Feb. 5 will return the spotlight to Y-3. The brand and Yohji Yamamoto Inc. will have an event celebrating the openings of both their stores in the Meatpacking District. Expected guests include Vincent Gallo, Eric Dane from "Grey's Anatomy" and Idris Elba from "The Wire."For West Coast Adidas fans, on Friday the company will hold a launch party in Los Angeles for its "1979" limited edition project, in conjunction with sneaker store Undefeated and photographer Estevan Oriol, who has taken photos of people playing basketball. The project, which will create 650 pairs of shoes retailing for $450 each, celebrates Adidas' ties to basketball by focusing on its 1979 launch of the Originals Top Ten basketball sneaker.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty