Traditional advertising platforms are still the way to reach American millionaires, according to the latest affluence survey from The Shullman Research Center.
The study noted that traditional media such as TV and printed publications, particularly printed newspapers, are “ranked at the top of the list of ad channels for millionaires regarding their ability to engage the wealthy.” Printed publications include magazines and mail sent to one’s home, both of which also ranked in the top five regarding the ability to reach the affluent consumer.
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