By  on January 27, 2014

Aerie Lingerie will be challenging supermodel standards in its aerie Real marketing campaign.

The campaign for spring, photographed by John Urbano in real-life settings, features models of all figure types wearing bras, undies and apparel in unretouched photos. The tag line reads: “The girl in this photo has not been retouched. The real you is sexy. #aerieReal.”

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