Aerin Lauder is adding a fragrance microsite for her Aerin Fragrance Collection.
The site, aerinfragrance.com, is set to go live in North America and the U.K. on Monday. In addition to learning about the fragrance collection — which comprises Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine and Evening Rose — the site offers detailed information about the notes in each fragrance and what they bring to the juice. Viewers can also custom design their own Aerin-inspired monograms, watch videos, share their thoughts on social media and, of course, shop.
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