By  on March 26, 2008

New Yorkers who blog, post videos and review products online can add another venue for user-generated content to their media menu: fledgling neighborhood public radio, with a presence for three months at 91.9 FM, from a studio outpost aside the Whitney Museum, and a longer life in broadcast posts online. Marketing experts, who have extolled the virtues of authenticity and emotion in connecting with consumers, weigh in on what neighborhood public radio could mean to a fashion audience.

Marian Salzman, executive vice president and chief marketing officer, JWT: "Because of the high net worth of that zip code, it has enormous potential. Really local is the way things are going right now. Because of that, the 10021 zip code compounds the interest. It's probably the area for [Manhattan's] most high-end jewelers, real estate brokers, plastic surgeons — and on that basis it is very interesting. The question is: Will you reach the audience in this way?"

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