Remember Alexander Wang’s fall runway show? The one that was staged in a pitch black tunnel with the girls stomping along in creepers on steroids and black tailoring with trim inspired by the face-paint stylings of Kiss? For his campaign, Wang wanted to convey the same tough, goth girl attitude with a clique of models who look like very well-dressed zombies.
Shot in black and white by Steven Klein, styled by Karl Templer with creative direction by Pascal Dangin of KiDS Creative, the campaign features a mob of brooding beauties — including Anna Ewers, Molly Bair, Binx Walton, Lexi Boling, Hanne Gaby Odiele, Sarah Brannon and Isabella Emmack — as well as singer Alice Glass and the Japanese dance duo AyaBambi, who appeared in Madonna’s “B—h I’m Madonna” video, along with Wang.
Asked about the casting, with whom Wang worked with Anita Bitton, he said, “I always feel like the campaign is the final statement of the collection. There are familiar faces of girls I just absolutely love and am constantly inspired by, but I also felt there were some really inspiring new girls I wanted to include, such as Isabella. I also wanted the casting to feel more eclectic this season, and Alice Glass has been someone I absolutely adore, and I’ve been watching Aya and Bambi for a while since I stumbled upon them online. Coincidentally, they had just been cast for Madonna and I met them at M’s party in Paris and fell in love. They all are such individuals yet they all fit the characters of this collection seamlessly. Part of youth culture relates back to tribes and groups, and a sentiment of feeling collectively different; to feel both a sense of defiance, and of belonging.”
The campaign was shot at East of Hollywood Studios in Sunset Park Brooklyn with a set by Stefan Beckman. The ads will break today on Wang’s social media channels and subsequently run in the September issues of i-D and Interview and the fall issues of Love, CR Fashion Book and Self-Service.