Aliza Licht, senior vice president of global communications at Donna Karan International, will be leaving the company in the fall.

Licht, who developed a reputation as the voice of DKNY PR Girl, the company’s popular social media personality, plans to pursue opportunities related to the recent launch of her book, “Leave Your Mark,” an insider’s mentorship book. Consequently, the company will migrate the DKNY PR Girl community to a new handle of @DKNY for the future.

“Since the launch and success of my book, ‘Leave Your Mark,’ I have been traveling the world meeting with the community that has gathered through social media,” said Licht. “Their overwhelming response has encouraged me to pursue new opportunities in media.”

For the next few months, Licht will help the company transition through the new chapter of DKNY. As reported, Dao-Yi Chow and Maxwell Osborne, the cofounders and designers at Public School, have been named the designers of DKNY. The duo replaced Jane Chung, executive vice president of design. DKNY will be showing its first women’s collection under the design direction of Chow and Osborne on Wednesday, Sept. 16 at 3 p.m.

Licht’s successor hasn’t been named yet, according to a company spokesman.

Last month, Donna Karan also stepped down as chief designer of DKI, and became a consultant to the company she cofounded. She plans to focus on Urban Zen and her philanthropic activities. Patti Cohen, executive vice president of global public relations and communications, left the firm in May.

“It has been an extraordinary 17 years for me at DKI. I am extremely grateful for their support, and I am excited about the future,” said Licht. During her tenture at DKI, Licht built a community of over 500,000 followers from 2009 to 2015.

Caroline Brown, chief executive officer of DKI, added, “Aliza has built an extraordinary community as DKNY PR Girl over these past few years with her truly authentic thoughts, messages and passion for her followers. As such she has been critical to the growth of DKNY and a leader in social networks.”

“We look forward to continuing the relationship with the community of DKNY PR Girl at @dkny now as she embarks on a new chapter,” said Brown. “We are so grateful for Aliza’s many contributions to this company and support her in this new step in her own career.”

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