The enticement of gimmicky "buy one, get two free" promotions for national bra brands has been a cash cow at department stores for over a decade — but the promotional frenzy appears to be losing its magic.
Since the mid-Nineties, consumers have been trained to wait for promos to buy national brand bras such as Vanity Fair, Maidenform, Warner's, Olga and Bali. It's created a cycle of revolving sales for a majority of department stores for which the volume-producing events have driven business for entire intimate apparel departments.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"