By  on July 7, 2008

The enticement of gimmicky "buy one, get two free" promotions for national bra brands has been a cash cow at department stores for over a decade — but the promotional frenzy appears to be losing its magic.

Since the mid-Nineties, consumers have been trained to wait for promos to buy national brand bras such as Vanity Fair, Maidenform, Warner's, Olga and Bali. It's created a cycle of revolving sales for a majority of department stores for which the volume-producing events have driven business for entire intimate apparel departments.

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