By  on July 7, 2008

The enticement of gimmicky "buy one, get two free" promotions for national bra brands has been a cash cow at department stores for over a decade — but the promotional frenzy appears to be losing its magic.

Since the mid-Nineties, consumers have been trained to wait for promos to buy national brand bras such as Vanity Fair, Maidenform, Warner's, Olga and Bali. It's created a cycle of revolving sales for a majority of department stores for which the volume-producing events have driven business for entire intimate apparel departments.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus