By  on February 28, 2014

Content and commerce, separated at some publications like church and state, are close allies at allure.com.

Understanding how content combines with commerce has been a journey for Jill Friedson, associate publisher, marketing and business development at Allure, and Marie Jones, director of communications and general manager of digital media. One of the first things they realized is that content isn’t siloed in the digital space the way it’s kept separated in print. “It doesn’t have the same kind of boundaries,” said Jones. “Visitors to the Web site are looking for product information and how-to inspiration and they’re looking for it in the context of their real life in real time.”

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