NEW YORK — Apparel marketers are taking some steps to boost their appeal to African Americans — but they’re still behind the curve, compared with such industries as automotive, electronics, financial services and personal care.
Several dynamics are feeding the problem: African Americans are spending a smaller share of wallet on apparel — even though it’s still more than the broader U.S. populace; African Americans are a diverse market and targeting any segment too narrowly is liable to alienate the larger group, and apparel brand marketers tend to see their labels as portraying a singular image — and are loathe to stray for fear of alienating their core customer.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"