NEW YORK — Apparel marketers are taking some steps to boost their appeal to African Americans — but they’re still behind the curve, compared with such industries as automotive, electronics, financial services and personal care.
Several dynamics are feeding the problem: African Americans are spending a smaller share of wallet on apparel — even though it’s still more than the broader U.S. populace; African Americans are a diverse market and targeting any segment too narrowly is liable to alienate the larger group, and apparel brand marketers tend to see their labels as portraying a singular image — and are loathe to stray for fear of alienating their core customer.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)