Inspired by the Internet and its potential to bring people together, brands and retailers from St. John to Sears are diving into social media in a big way, from adding social features to their online stores to actually creating their own online communities.
Juicy Couture Wednesday relaunched its online store with a slew of social features. “It’s the DNA of our culture now,” said Juicy’s Gela Nash-Taylor, referring to creating and sharing content online. “Everybody loves to do that. I laugh every time I make a hotel reservation and I see people’s comments.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"