DUBAI — Innovation — rather than brand heritage or savoir-faire — drives Arab consumers in their choices of luxury goods, according to market research firm IPSOS.
“This is a key difference between Japan, France and Italy, where innovation ranks much lower than heritage when it comes to the reasons for purchasing,” said Rémy Oudghiri, head of consumer trends and insights at IPSOS, unveiling the results of a new survey at the Arab Luxury World summit here. “In the UAE and Saudi Arabia, it is the first reason why people purchase a product.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"