By  on June 6, 2014

DUBAI — Innovation — rather than brand heritage or savoir-faire — drives Arab consumers in their choices of luxury goods, according to market research firm IPSOS.

“This is a key difference between Japan, France and Italy, where innovation ranks much lower than heritage when it comes to the reasons for purchasing,” said Rémy Oudghiri, head of consumer trends and insights at IPSOS, unveiling the results of a new survey at the Arab Luxury World summit here. “In the UAE and Saudi Arabia, it is the first reason why people purchase a product.”

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