By  on April 29, 2016
The deal aims to give 10 billion products digital identities.

Avery Dennison Retail Branding and Information Solutions has teamed with Evrytng (an "Internet of Things" or "IoT" smart products platform provider) to offer fashion apparel, activewear and footwear brands such as the Janela Smart Products Platform.

The platform allows brands to embed "unique digital identities and data profiles" into its products. The venture aims to enable 10 billion products with the cloud-based identities, which have various application opportunities in the IoT space. The companies said they believed this to be the "largest number of IoT-connected products in a single deal ever." The companies said as the growth of smartphones continues, "consumers expect to interact with brands through digital means" and the launch of Janela platform "enables the apparel and footwear industry to take this to a whole new level."

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