By  on October 21, 2008

A|X Armani Exchange is in search of an icon.

The 17-year-old franchise has redesigned its slim A|X Armani Exchange logo to embody the brand’s provocative imagery and youthful appeal, launching a stronger symbol it hopes will stand out in various settings, such as storefronts, ads, shopping bags and labels — instead of getting swallowed up as it sometimes has in the quieter original version.

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