When it comes to back-to-school, brick-and-mortar stores still rule — but at a price.
While digital and online are playing a bigger role in influencing purchasing decisions, the mainstay of where parents and students will buy still occurs in the physical store. But there’s a hitch: Forget full-price selling now that b-t-s sets have been unveiled as more families are shopping later in the season. So after a tough first half at retail, the amount of discounting during the b-t-s season could place further pressure on firms’ margins in the second half.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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