When it comes to back-to-school, brick-and-mortar stores still rule — but at a price.
While digital and online are playing a bigger role in influencing purchasing decisions, the mainstay of where parents and students will buy still occurs in the physical store. But there’s a hitch: Forget full-price selling now that b-t-s sets have been unveiled as more families are shopping later in the season. So after a tough first half at retail, the amount of discounting during the b-t-s season could place further pressure on firms’ margins in the second half.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"