NEW YORK — For its 20th anniversary, Badgley Mischka has rolled out the red carpet with a celebrity-focused ad campaign shot by Annie Leibovitz.
Anjelica Huston, Lauren Hutton, Eva Longoria Parker, Brooke Shields, Carrie Underwood and designers Mark Badgley and James Mischka posed at Paramount Studios in Los Angeles with the tag line, “Two Decades of Glamour.” The Iconix Brand Group-owned label aims to open stores in Beverly Hills and New York later this year.
The Hollywood-heavy campaign, which breaks in April magazines and will be featured on a billboard outside the pair’s Seventh Avenue showroom, is a stark contrast to the designers’ early days of working in a Hell’s Kitchen space. “The first season the buyers would be coming over from Seventh Avenue in miniskirts and high heels, and the second season they would come in trenchcoats and a car service,” said Mischka, referring to the then-questionable neighborhood.
The new campaign shows no trace of those lean times. Badgley said, “Obviously it shows we believe in glamour more than ever. It’s what we do and what we love to do.”
Mischka added, “It’s about the fact that Badgley Mischka isn’t about an age. It’s about tradition and modernity at the same time.”
Prepping for hours with a crew worthy of “Gone With the Wind,” Leibovitz was ready to shoot once all seven were accounted for. “Signs read Mark’s left foot, James’ right elbow, Anjelica’s right toe — it was like Twister,” said Badgley. “You just put yourself in there and it’s boom, boom, boom. It’s fast because she does all the work ahead of time.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion