By  on March 11, 2011

NEW YORK — With consumers returning to the beauty category, retailers and manufacturers think it’s time to dip their toes back into bath.

For example, during its fourth-quarter earnings call Thursday, Ulta revealed plans to launch a revamped version of its bath line hitting stores Sunday. Ulta chief executive officer Chuck Rubin said of the launch, “Looking at our competitors in this, [bath has] been a good business of late.”

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