A discount extravaganza such as Black Friday once drew the masses to a select, favored retailer or two, often before dawn to ensure items were snagged before selling out. And while the November sales have grown to span a full weekend (and then some), Amazon Prime Day is rivaling its popularity — but falling short on consumer loyalty, according to new research.Bazaarvoice, a provider of consumer-generated content, advertising and personalization solutions, recently conducted a study to examine the behavior of U.S. shoppers partaking in Amazon Prime Day. The platform reviewed the spending habits of 400 individuals in 2016 to learn if and how they shop with other online retailers despite the competitive sales available during Amazon Prime Day.“As one of the biggest online shopping days of the year, many consumers discover and try new brands on Amazon Prime Day,” said Sara Spivey, chief marketing officer at Bazaarvoice. “But participation in Prime Day is not the only way for brands to get in front of online shoppers. As our study and network data show, consumers are researching and buying products across multiple online retailers on Prime Day and the availability of ratings and reviews across these retail channels can help inform and influence their purchase decisions.”The investigation found that Prime Day inspires shoppers to peruse deals on other major online stores. “Seventy-six percent of Prime Day shoppers visit other major online stores to research product ratings and reviews before making a purchase on Amazon,” a report detailing the results said. The research found that 46 percent of online shoppers visited Wal-Mart, 45 percent went to consumer electronic web sites, 40 percent perused home improvement web sites and 39 percent went straight to brand web sites.Price isn’t the only motivating factor in finalizing a purchase, Bazaarvoice’s research discovered. Consumers were highly influenced by product ratings and reviews, the report said.“Nearly half (46 percent) of Prime Day shoppers are not likely to purchase a product if it does not have ratings and reviews. In fact, 56 percent of shoppers always read ratings and reviews before making a Prime Day purchase and 80 percent consider ratings and reviews important to their purchase decision,” the report said. “Additionally, 45 percent of shoppers will buy a product they have never heard of or used before based only on ratings and reviews.”Though Amazon Prime Day might draw more consumers to the e-commerce space, it doesn’t necessarily mean that shoppers will remain loyal to the shopping behemoth. Nearly half (47 percent) of consumers in the market for home appliances will also visit Wal-Mart, the research found.The report recommended brands up their visibility across online retail channels to secure the highest sales opportunities possible. What’s more, be sure that each product is accompanied by pertinent details and when possible, ratings and reviews.More From WWD:Is Amazon the New Google?Ath-Leisure Market Swells Despite Hyper SaturationCrash Diet Pricing: The E-Commerce Path to Success
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive