By  on April 30, 2014

“We've always tried to capture the lifestyle of BCBG and who this woman is,” said Lubov Azria, chief creative officer of the BCBG Max Azria Group, describing its advertising approach.

Depending on the mood of the season, the company’s images — portrayed in its advertising, online magazine, catalogue and in-store images — will always reflect that. “It’s always about the woman,” she said.

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